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Creative Infographic Design


Designing Infographics that Out-Shine. Super Cool Infographic Designs can promote your brand easily on social media and generate lot of website customers

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What are Infographics?

Understanding Infographics

"Information Graphics" or InfoGraphics are graphic visual representation of information, data or knowledge. The idea behind an Infographic is to present information quickly, clearly and completely. InfoGraphics can greatly enhance human cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. Infographics can also be information visualization, data visualization, statistical graphics, information design, or information architecture. Infographics have emerged in recent years to be for highly suitable and connected to the social and mass communication, and thus are designed with fewer assumptions about the readers knowledge base than other types of visualizations.

Need for Infographics in your Marketing Strategy

Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Humans are visual by nature, so sometimes the best way to make a point is to show it in pictures rather than words. Infographics help users organize similarities and differences by visually creating parallels that complement the information being presented. Infographics play a very important role here as comparisons can be difficult to express with words, sometimes to the point of being more confusing to the audience. We can help you create an customized infographic just about anything - Data about user interactions on your website, data for customer spread across the world and many more...

Creative Infographic Design Company India

Users love to absorb information quickly, and a good infographic design helps them achieve that goal.

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Earliest Infographic Designs

Historically How Infographics were Used

The History of Infographics has been very illustrated. In 1857, English nurse Florence Nightingale used information graphics to persuade Queen Victoria to improve conditions in military hospitals. The principal one she used was the Coxcomb chart, a combination of stacked bar and pie charts, depicting the number and causes of deaths during each month of the Crimean War.

Infographic Design Process

The Design Team at Auxano has created many successful Infographics for many of our clients. The key sub-sets of an Infographic Design Project that we undertake are as follows:

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    How to Design an Infographic

  • The Knowledge / The Data for the Infographic

    We start by collecting and analyzing your data. This data could be a spread of your online consumers, this data could relate to your geographical reach, the data could relate to how social media is being engaged by your social media profiles, this data could represent the data-set of consumers who can be easily tapped by reaching out to them. We can additionally help your organization in collecting all this data through various online and offline channels. A visual data representing your target keywords for google search and your current reach for those target keywords can immensely help your SEO efforts. It is imperative that while collecting data, care should be taken to understand the basic statistics and the data-set they represent.

    As an illustration, we showcase an Infographic that visualizes the 2010 ITU (International Telecommunication Union) report said that with the current growth rates, web access by people on the go via laptops and smart mobile devices is likely to exceed web access from desktop computers within the next five years.

  • Infographic Data Analysis and Interpretation

    Once we have the data and all the statistics with us, comes the important task of analyzing the data and segregating the important statistics for Infographical Representation. Data analysis can also yield very important results that might sometimes get lost in the enormity of the data being referenced. We can understand consumer behavior and strategize your marketing initiatives to augment the penetration of a particularly well performing product.

  • Data Visualization & Representation as Infographics

    The analysed data can now be represented visually through Infographics. Various different types of Infographic Elements like pie-charts, bar-graphs, line-graphs, human graphs and other innovative fills can be used to represent the collated data.

  • Marketing your Unique Business Infographic

    Once the Infographic has been designed and approved by your organization for public distribution, we start marketing the infographic by prominently displaying across range of Digital Marketing mediums - Social Media Platforms, Email Marketing, visible on your website by making your consumers understand your products or services better. Distribution of the designed Infographic in the public domain is what will make your brand stand out from the crowd and raise you above your competitors.

captivating business-infographic-design-infographics-maker-four-step-process

Auxano can understand and recommend Infographics for your Organization

Business Infographic Design Services

With the help of creative Infographics strategy, Businesses Develop their Brand Value.

Infographic design is a clear and visual way of communicating data and information. We specialize in infographic design for both print and digital formats.




Data Presentation Infographic

An Infographic can be designed to showcase any specific customer trend or gains for your business. You can showcase how your company is gaining inroads in a particular demographic. These simple yet concise infographics can be the trend-setter that your business and organization is looking for.


Feature List Infographic

An Infographic could be used for created curated lists of your products features or your major customers list. This Infographic could also showcase your offices or manufacturing facilities. We can help you decide what all you can put out there in the form of an infographic for your esteemed customers.


Process Infographic

An Infographic can be designed to showcase any specific process that your business may be following. A simple Infographic would be to showcase how to approach your business for any new customer. This can list the various steps in the purchase process that can eliminate any doubts in the minds of your customers.

Some Beautiful Infographic Design

Why We as Humans Connect to Infographics?



Faster Processing through Infographic

Infographics are effective because of their visual content and representation. Humans receive input from all five of their senses - sight, touch, hearing, smell and taste, but they receive significantly more information from vision than any of the other four senses.

As per studies, fifty percent (50%) of the human brain is dedicated to visual functions, and images are processed faster than text. The brain processes pictures all at once, but processes text in a linear fashion, meaning it takes much longer to obtain information from written text.

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How to Convert Text to Infographic



Faster Processing through Infographic

The brain processes pictures all at once, but processes text in a linear fashion, meaning it takes much longer to obtain information from written text. We illustrate this pattern by showcasing the 10 Best Jobs of 2015 as per Business Insider and Forbes. The picture shows the information as presented in text or tables on the Business Insider website. Now, once we analyse and decode this data, we can represent this very simply in the form of a very narrative infographic as shown

The Highest Paying Jobs Infographic not only showcases the best jobs data in a very easy to understand and compact format, it additionally is giving out information about each job profile subtly though the job images thus presenting large and sometimes complex data and keywords into more simpler human-recognizable Infographic Format.



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Faster Processing through Infographic

During the design phase of any client project we undertake, we discuss with our clients what all information they want to be represented to their customers. Most organizations will not know how they should present their various different marketing initiatives into a single cohesive channel. The infographic can be one such tool. You can showcase your entire marketing plan into one infographic for showcasing to the management. Additionally, some portions of that Infographic could be exposed to your customers for higher brand recognition and brand identity development.

A Simple Infographic could showcase all the awards and achievements that your company has received since inception. Collecting all that data together in a format that pleases the customer in a single image file can be very daunting at first. We @Auxano can help by organizing and displaying that data in such format as to showcase the brand strength of your organization for the last so many years and why you deserve the customer's loyalty. An infographic about the various informative press releases about your company in the national or international media can be another very good center-stage showpiece for your social media accounts or digital marketing initiatives.

    Do you want to represent your company in a creative way?

    An infographic represents information visually with the intention of presenting complex information in a way that the person will easily and clearly understand.

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Check our Portfolio of Infographic Designing Services.


Comparison Infographic

Making Infographics that help in Differentiating. Contact Auxano for developing visually appealing and concise Infographics from your company's presentable data.


Infographic Design Services

Visually Stunning Infographic Designs. Infographics have taken the digital world by storm. Design Customized Infographics based on your brand and product category.


How to make an Infographic

Data Collection, Data Analysis, Data Visualization, Infographic Marketing. Our Infographics help end users in Understanding Complex Business Data Easily & Visualize it to the Instinctive Level.


Infographic Maker

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Types of Infographic

9 Types of Infographic

Did you know that there are about 9 types of infographic. But what do all these different types of infographic mean? And which ones should you choose? In this page, We’ll go over every type of infographic and show you some examples for each one.


Statistical Infographic

Statistical Infographic

Statistical infographics are infographics that are focused on data visualization with graphs, tables or numbers. This type of infographic is used when you want to communicate metrics, or tell a story with numbers. This is a very common type of infographic template and is widely used in both consumer and Business Infographics. Examples of usage: Surveys, Data driven stories or news, Business reports, and Statistics on a subject matter or event.


Informational Infographic

Informational Infographic

Informational infographics are infographic templates that are mainly about conveying text based information. These include informational posters, “listo-graphics”, presentations, brochures and instructional guides. Informational infographics summarize text information into easy to understand points using iconagraphy, illustrations, lists or bullet points and images. Information design is incredibly important to meld all these elements together to form a compelling infographic. The majority of infographics produced are usually of this type as informational infographics can be used for many different uses. Everyone from the White House to school children use a variation of this type of infographic.


Timeline Infographic

Timeline Infographic

Timeline infographics are infographics with a timeline as its focus. Timelines are useful when you’re trying to tell a story or convey information over a chronological time period. Timelines can also be used to feature information in a sequence, or to show the progression of a subject matter over a time period. You can also use timelines as a reference point for another set of data by combining it with other visual elements such as imagery, iconography and charts.

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Process Infographic

Process Infographic

Process infographics show a flow of information via either a linear or branching sequence. As its name suggests, you can use this type of infographic to describe a process flow. Examples include guides with connected steps such as How the VA Loan Process Works and How Google Indexes your Website. Process infographics are also popular for creating “Which Type of Personality are You” infographics (à la Buzzfeed quizzes), such as this one about your whiskey personality type.


Geographic Infographic Design Services

Geographic Infographic

Geographic infographics display location based information. The obvious example of this is a map based infographic. Geographic information can be conveyed by highlighting or shading different parts of a map (called a choropleth map) or by overlaying shapes on top of the map, such as a bubble map chart or a Sankey diagram. In fact, combining geographic based information with another data set can drastically enhance the impact of the information. The most famous example of this is Joseph Minard’s infographic depicting Napoleon’s Russian campaign of 1812. The diagram shows the number of soldiers at the start of the march (the thick band on the left) and the devastating losses when they reached Moscow (the narrow band on the right). You might have noticed the other data dimensions such as dates, location, distance travelled, temperature and long/lat conveyed with the main data set, which is the number of soldiers.

Creative Infographic Design Company India

Users love to absorb information quickly, and a good infographic design helps them achieve that goal.

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Comparison Infographic

Comparison Infographic

Comparison infographics mainly compare and contrast two different “things” or “types” (objects, brands, places, categories, versions, theories,..etc) . This type of infographic can highlight the differences or similarities, the pros and cons, and serve as a guide for choosing between two different “things”. Popular examples include the “this versus that” type infographics (ie, Android vs iPhone) and buying guides. Comparison infographics are popular in consumer marketing and used to compare new products all the time.


Hierarchical Infographic

Hierarchical Infographic

Hierarchical infographics visualizes data into different levels. This type of infographic serves a very specific purpose and is used to show how information is organized into different levels and how each level is connected to another. The most common visualization for hierarchy is to use a pyramid chart (which you can find our tool). Here are some examples:


Interactive Infographic

Interactive Infographic

An interactive infographic is more a feature of an infographic rather than a different type. Interactive infographcis, as you can imagine, are web based and interactive. This type of infographic usually encourages the user to explore and discover the information in interactive visualizations. Most of the best interactive infographics and visualizations require custom coding (and considerable design and user experience skills). Check out some of our favorites below (click on the images to view the interactive version).


Animation Infographic, Motion Graphics & Video Infographic

Motion Graphics & Video Infographic

The last type of infographic is the motion graphic or video infographic, which is also sometimes called the animated infographic. The main feature of this type of infographic is that they are not static visualizations. The charts, text, illustrations and other content are animated. Longer forms of animated infographics are certainly videos, but there are also shorter gif ones that loop forever. Here are a few examples.

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Why Include Infographics in your Content Marketing Strategy?


9 Awesome Reasons to Use Infographics in your Content Marketing

9 Awesome Reasons to Use Infographics in your Content Marketing

When it comes down to it Infographics they may be a compelling but why use them?

1. Compelling and Attractive

There is one thing that I have discovered while blogging is that people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!

2. Easily Scanned and Viewed

Human beings are highly visual and because 90% of the information that comes to the brain is visual you need to tap into that “optic nerve”

3. Viral Capabilties

Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

4. Portable (Embeddable)

When designing, developing and publishing an infographic the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

5. Worldwide Coverage

In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

6. Brand Awareness

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”

7. Increases Traffic

An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people “share” and “click”

8. Benefits Search Engine Optimisation

The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.

9. Shows an Expert understanding of a Subject

The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.

Business Infographic Design Services

With the help of creative Infographics strategy, Businesses Develop their Brand Value.

Infographic design is a clear and visual way of communicating data and information. We specialize in infographic design for both print and digital formats.


The Versatility of Infographics


Versatility of Infographics - Graphics, Diagrams, Flowcharts, Graphs

Infographic Defined

A very basic definition of the infographic is just two words: visual communication. If part of an article or blog post contains numbers, dates, locations, measurements or comparisons, it probably could be taken out of the written word and reformatted into an infographic.

The Versatility of Infographics

:- Information Graphics
:- Diagrams
:- What They Are
:- Example
:- Flowcharts
:- How They Are Used
:- Graphs
:- Conclusion
:- Works Cited
:- Questions?
:- Thank You For Your Time
:- Information Design
:- Types of Infographics
:- Infographic Infographic
:- Subset of visual rhetoric
:- Turns information into an appealing, effective rhetorical device

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Best use of Infographics


Infographic used by Designers on Resumes as a way of visually careers

8 ways use Infographics

Big data is one of the largest idea trends of 2016, and the biggest question surrounding it has been figuring out the best way to interpret it all. Infographics are graphic visual representations of data that are intended to present complex information quickly and clearly.

A recruiting tool

Infographics have long been used by designers on resumes as a way of visually simplifying their careers and highlighting specific skill sets in utilizing their own design style. At some point, recruiters realized they could use infographics to do the same thing but in reverse.

The infographic below was designed to recruit for a project management position and summarizes the skill set of an ideal candidate while also effectively communicating facts about the company itself.


Presenting Survey Data

Presenting Survey Data Infographic

Infographics are highly useful for presenting results gathered from survey data. Statistics and numbers can overwhelm a lot of audiences, and therefore lose much of their significance. When organized in an infographic it becomes much easier to quickly draw meaning from data, as is evident in the example below.

It’s clear that design is “Very Important” to businesses (data that supports the need for infographics!) and that blue is the color most associated with success. Had this information been presented in a spreadsheet they would have most likely been much less impactful and not as easily understood upon first glance.


Explaining how something works

Explaining how something works through Infographic

In addition to simplifying complex ideas, infographics are often used to reveal the mechanics behind how intricate objects work.

Skilled designers can create infographics that pull apart complex products like cameras, iPhones, and clocks, and graphically explain their core features. The simplicity of the designs makes it easier to explain the function of each piece. In the example below, Auxano went so far as to add an element of fantasy to each product, feeding into the reader’s imagination while accurately revealing how they work.

Best Infographic Design Firms : Auxano

THE Infographic Design Agency offers Custom Infographic Design and Data Visualization Services.

Infographics are gaining popularity as a widespread data sharing strategy among businesses. Their ability to help users digest large quantities of data easily

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Comparison Infographic Design Services

Comparisons Infographic

When drawing comparisons, infographics help organize similarities and differences by visually creating parallels that complement the information being presented. Comparisons can be difficult to express with words, sometimes to the point of being more confusing than revealing to the audience.

By presenting the same information in a neatly organized infographic, comparisons become clearer. Earlier this year, a series of infographics compared how the price of being a superheroes has changed from the year they were created to 2013.The infographics were effective because they made use of the changes in each superhero’s costume as a visual starting point.

    Creative Infographic Design

    Super Cool Infographic Designs can promote your brand easily on social media and generate lot of website customers.

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Interesting Facts Infographic Design services

Infographic for Interesting facts

There are lots of interesting facts that aren’t quite interesting enough to be organized in simple lists. When displayed in an infographic, these facts can be brought to life. The designer’s interpretation of the facts, and how they should be organized, can attract readers and turn a previously uninteresting list or story into an engaging and enlightening piece of art.

Facts related to showers are a perfect example. Showers are used (almost) every day by (almost) everyone, but if the information below were written as a paragraph it would most likely slip by unnoticed. However, when displayed as an infographic, the designer can organize relevant interesting facts into a visually appealing series digestible chunks that catch the eye and draw in an audience.


Raise Aware through Infographics

Raise awareness through Infographic

There is a lot of important information that is often dry or unpleasant, but that needs to be communicated to raise awareness of issues or concerns.Infographics can make information more interesting to read and more likely to be shared.

The example below is an infographic about pool safety and drowning, essentially a wealth of very important information about a slightly morbid but very real hazard. The typography, illustrations, and color palate all soften the presentation of the information while still effectively communicate its importance.

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Inform Consumers

Inform consumers

Consumers prefer making informed decisions so that they can be assured that they are spending their money wisely on something that will fit their needs. Businesses can instil confidence in their customers by presenting information that is relevant to purchasing decisions in easily accessible ways.

When planning an event, one of the greatest difficulties is making sure there will be enough food for the party. This infographic simply illustrates the different cake shapes and the number of servings each will yield. The cake shapes are instantly recognizable and help facilitate the purchaser’s decision to go with one cake over another. There are so many other stresses associated with entertaining and an infographic that helps make at least one decision a little bit easier.


Leverage a Holiday Season

Leverage a Holiday Season

As the holiday season approaches, brands scramble to produce relevant celebratory content that’s still original. So, why not try an infographic?

The infographic below deconstructs the elements of a traditional Christmas dinner, offering little tidbits about everything that can be found on the table. Additionally it combines line drawings with photos of the food, an artistic style that differentiates the infographic from other holiday marketing. Come dinner time on the 25th, it’s not too difficult to imagine the little annotations as lines on the family tablecloth, informing everyone of the history behind the dishes they are about to enjoy.

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