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Mailer Design Services


Reach your Target Audience & Customers using Promotional Mailers.
Email Is Still More Effective Than Social Media Marketing in Attracting Customers to your Business Online.

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What is Email Marketing


Email marketing utilizes email for communicating with your existing or prospective customers directly through their mailbox. Email marketing is the integral part of any Integrated Digital Marketing Campaign. Mailers can be easily designed and sent in the following scenario's:

  • Promotional Mailer Campaign

    Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.

  • Emails based on Customer Transactions

    Sending emails designed to encourage customer loyalty and enhance the customer relationship. Transnational emails are automated emails you can send to your customer's mailbox after they take a certain action on your website. This could be anything from filling out a form to purchasing a product on your website.

  • Third Party Email Placements

    Placing your marketing messages or advertisements in emails sent by other people.

Why Do Businesses Need an Email Campaign


Market Research shows that Email is one of the most effective tools in attracting customers to your business online. A comparative marketing study by an Analytics firm has discovered that customer acquisition via email had quadrupled in the last four years. As per the study Email Customer Acquisition accounted for almost 13 percent of all customer acquisitions. This was just behind Organic search (Google, Bing and Yahoo Search) acquisition, which was found to be the most powerful acquisition channel, accounting for 18 percent of customers acquired.

Customers who come to businesses via email tend to shop more and spend more. A primary reason why email is now a more powerful customer-acquisition channel is the growing number of mobile devices. They enable better email marketing in many ways. For example, some brands put great efforts into building their mailing lists by providing special offers, discounts or product catalogs. That way they build their Email Marketing Campaigns.

    Emailer Design Services

    The Email Design Guide is filled with tips and advice to help you convey your message in style. Learn how to better use images, fonts, calls to action and more.

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Best Email Marketing Strategies


We have clearly established that in order to increase sales and leads, you will need to send mailers to your prospective customers. Now comes the task of creating, designing, optimizing and sending that mailer.

The mailer should be about the new products or services that you might have launched, how your products or services can benefit potential customers or just about small holiday greetings to keep in touch with all your prospective customers.

You can count on us to design that perfect mailer with contact points and very efficient and optimized designs to prevent any inconvenience to your potential target customer.


What you can accomplish through e-Mailer?


New Product Launch Intimations

Mailers can be used for sending New Product Launch Intimations to your existing or prospective customers. These mailers serve as a constant reminder that your company is always evolving and bringing fresh products in the market.


Exhibition Invitation Mailers

Mailers can be used for sending Exhibition invites and your exhibit details. You spend considerable amounts of resources in showcasing your brand at exhibitions and mailers can help you promote your exhibition participation to your immediate prospective clients.


Festival Greeting Mailers

Mailers can be used for sending simple festival greetings to your subscribed customers. They serve an excellent purpose of connecting with your customers in moments of celebration.


Website Promotion Mailers

Promoting your website product pages and offerings through e-Mailers. New website developments can he showcased through mailers to your mailing list.


Special Offers Mailers

Mailers are used to showcase new discounts and offers for immediate response. These mailers are usually very effective in bringing customers immediately to your website to convert leads into sales


Empowering Social Causes

Mailers can be used to further showcase your strengths and environmental initiatives.

Effective Email Marketing Services

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The Email Design Guide is filled with tips and advice to help you convey your message in style.
Reach your Target Audience and Customers using Promotional Mailers

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Auxano for Designing your Mailers


HTML Mailer Designs

Designing those mailers in HTML format that can be easily sent across to your subscribers can be easily accomplished with Auxano's expert design and development team.


High Quality Mailer Designs

With Auxano's Expert help, you can transform your existing product content into useful information that is liked by your subscribers.


Highly Optimized Mailers

Mailers need to be sent across large mailing lists and a huge email can be quite annoying to your customers. We make sure that all email sending guidelines are met and the mail sizes are greatly reduced.

eMail Marketing Services for an Integrated Digital Marketing Strategy

We Are Experts in Email Marketing

Auxano helps you explore the benefits of email marketing by providing you expert help. Our services include:

Catchy Designs

Catchy Designs

Design plays a deciding role in any email marketing campaign so we get in discussion with our clients to help them visualize their dreams through our designs. We help you give the right shape to the email that reflects your business values, products, services and speaks right away to your customers.

Influential and Trendy Graphics

Influential and Trendy Graphics

Our expert designers will instill creative and effectual graphics in the email to make it more aesthetically appealing. However, we never compromise on the content and ensure that the combination of the text and graphics showcases your true intent.

Link Building

Link Building

Hire the professionals to take care of your email marketing campaigns. With Auxano professional link building services, you can rest assured that soon your customer list will increase and you will start making more business!

We at Auxano help you use
this Marketing tool in an expert way.

You should keep your customers informed about any changes in your business policies, products, services or any other kind of update related to your company. It is an essential thing to do for building long lasting relationship with your customers. Effective email marketing campaigns can boost your business revenues in a drastic way. This empowers your present customers, helps in making new ones, and increases your brand awareness thereby enhancing your business manifolds.

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  • Keep your Customers Informed

    You should keep your customers informed about any changes in your business policies, products, services or any other kind of update related to your company. It is an essential thing to do for building long lasting relationship with your customers. Effective email marketing campaigns can boost your business revenues in a drastic way. This empowers your present customers, helps in making new ones, and increases your brand awareness thereby enhancing your business manifolds.

  • Know Your Target Audience

    For an online marketing campaign, it is very important to know your target audience and plan every single move in accordance with their requirements. At Auxano, we do exactly this. With our customized professional email marketing solutions, you can be sure that your customers get to read only what they are interested in. Our voguish email campaigns have the right blend of stylish designs, rich content, proper layout, and relevant information. With each email that goes into the inbox of your customers, we deliver quality and nothing else!

Different Types of Email You Could Be Sending..

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email.

:- But what about the follow-up email?
:- Or any email that may be included in an automated email workflow?

It's time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you're sending.

13 Types of Email That Marketers Can Send


Informational Emails - New Content Announcement Email

Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted-in to receive emails from you. Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted-in to receive emails from you.

You know, the one where you announce your next sale, ebook, webinar, coupon, free trial and the list goes on. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer.


Product Update Email

Product emails are tricky. People generally don't want to receive these often, and they're typically not as interesting or engaging as something like an offer email. That said, it's important to keep these emails simple and straightforward.

Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it's still work for them to learn how to use new features or learn why a new product is worth their investment.

Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.


Digital Magazine or Newsletter

Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.

Within these roundup emails, it's a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email.

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Reach your Target Audience and Customers using Promotional Mailers

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Event Invitation

Email can be a great vehicle for promoting an upcoming event you're hosting. But if you want to invite your contacts to an event and motivate them to register, it's extremely important to clearly showcase why that event is worth their attendance.

A great way to do so is through visuals. A lot of events cost money to attend, and most cost a pretty penny. So if you want to attract registrants, cut down on the copy and show potential registrants why the event will be awesome.


Dedicated Send

Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members.


Co-marketing Email

Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach.

Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.

When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event.


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Social Media Send

Wait ... what does social media have to do with email? Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media. As the administrator of LinkedIn Group, when you send a LinkedIn Announcement, you're directly reaching a LinkedIn user's inbox. And when you create a Google+ event, sending the invite directly sends you into users' email boxes as well. Without having to create lists or collect email addresses, you automatically have access to users' email, but be sure to tap into these resources with care.

When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points.


Internal Updates

Don't neglect a very important audience for your company: your employees. Many companies, especially if they're on the larger side, choose to send internal updates or newsletters to their employees to keep them in the know about the latest company information -- whether it be new product updates, marketing offers, or events.

With these emails, it's less about the beauty and more about the clarity. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. Once you've nailed your formatting, it's simply a matter of highlighting the most critical information associated with each offer or update so its messaging is crystal clear to everyone.


Transactional Emails

Transactional emails are one-to-one emails that are triggered by specific actions, such as completing a purchase or signing up for a newsletter. Note: You'll need specialized software in order to set up transactional emails. or Contact us for your Transactional Emails.

So what is Transactional email? Coming from a Auxano state of mind, you might simply think of it as "anything that isn’t bulk". Basically, it is email sent to an individual based on some action. It could be:

:- An action they took directly
:- An action they were the target of or,
:- Perhaps even inaction on their part

For example, if a user signs up for your website, you should probably welcome them with a lovely email. Bam! That’s a transactional email. Signing up is the "transaction" in this case. Simple, right?
An example of an action happening to a user might be the familiar "so-and-so commented on your hooza-whatsit" alerts we all receive from our favorite social networking sites. In these cases the action was taken by other users, but the recipient was the target of the action, so they receive a notification email letting them know something of interest happened.
In fact, for simplicity, many people refer to transactional emails as "triggered", "automatic", "real-time" or even "personalized". Use whatever term makes you comfortable; the goal is to make sure everyone in the organization is speaking the same language and getting the same meaning. The word "transactional" can be rather misleading to business and marketing types.

Look familiar? Lots of things can trigger an email. Some other worthy sources of transactional email:

:- eMail address confirmations
:- Password resets
:- Purchase receipts
:- "Thank you for [some action]"
:- Account balance updates
:- Weekly manifests
:- Auto-responders
:- Support requests
:- Cart abandonment
:- Monthly invoices
:- App error alerts (developer tested!)
:- Automated re-engagement

And many more! There’s not really a boundary as to what kinds of actions can trigger an email. The pros are set up to trigger real-time, personalized transactional emails within seconds of user interaction. You should be, too.

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Confirmation Email

How frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they're first payment wasn't processed, only to click the payment button again and get charged twice.

What bothers me most about so many businesses' confirmation emails are two things: when the subject lines are vague, and when the information I actually want to confirm isn't immediately evident when I open the email. Confirmation emails should be just that -- confirmation emails.

To avoid any confusion, keep these emails simple, with just a brief summary of the information your recipients would want you to confirm. Try not to fuss with the design, as they simply want to know that the action they took was completed so they can save the information, have peace of mind, and move on.


Welcome Email

Another type of transactional email, the welcome email is the perfect option for thinking and providing more information to people who have signed up for your newsletter, product trial, or other offer.

The elements you include in a welcome email will depend on the specifics of what you're offering. But in general, you can use the email to showcase your brand's personality and to highlight the value that recipients can expect to receive. If you're welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.

Remember: First impressions are important, even when they happen via email.


Form Submission Kickback (Thank-You) Email

Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user and storing the information you promised them safely in their inbox.

How frustrating would it be if you downloaded an ebook, and then forgot where you stored the link to the PDF? Kickback emails solve that problem. These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.


Festival Mailer

Customized Festivals Mailers that can you can send to wish your customers and also promote your Corporate Brand Identity. The Festival Mailers that we design can be easily sent to your entire customer contact list. This is a great way to both greet your customer and also put your sublime message across.

Festival Mailers can be your tool to keep in touch with your customers while also considering that you cannot disturb them with a deluge of promotional mails from your side. You have zeroed in that to increase sales and leads, you will need to send mailers to your prospective customers.

Our Mailer can be in the form of a festival mailer and can also include the new products or services that you might have launched, how your products or services can benefit potential customers or just about small holiday greetings to keep in touch with all your prospective customers.

Best Size for HTML Email

Best Size of for HTML Email

You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. This is because the majority of email clients and web-based email providers don’t use the full width of your screen to display an email message. Whether it’s advertising on Gmail, a menu in Outlook.com or your Inbox in Outlook, a chunk of screen real estate is often already being used.Remember, your recipients are busy and impatient, so horizontal scroll bars are even more of a no-no in email than a web page. Because of this...


It is a good idea to keep your emails to a fixed width of no more than 550-600 pixels. This should ensure that in the majority of cases, your subscribers can view your email as you intended.

What about height?

Obviously the height of each email you send will vary depending on the amount of content. At the same time, it’s good to keep in mind that a lot of your recipients may scan your email in a preview pane before they decide to read the entire thing.The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area. First impressions count. A good way to check how your email looks in a variety of email readers is to use our design and spam testing tool, which gives you screenshots of your campaign as it will appear.


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Purpose of eMail Marketing


There are a lot of different ideas about the true purpose of email marketing. For most, the purpose of an email marketing campaign aligns perfectly with their marketing goals. All emails serve to drive sales or eyeballs on a page. But what if we reconsider the purpose of email marketing? Is there some higher goal that we can aspire to?

We believe there is.
While it’s pragmatic to always keep in mind the need to drive sales - there is a potentially better way to do it with email marketing than straight advertising in your campaigns. We are not arguing against including ads in campaigns, but what we are arguing for is seeing the purpose of email marketing as building a relationship with your audience. The best way to build a relationship with your audience is by valuing their time and attention more than your own or your marketing goals.

Always strive to provide them with something of value in every email you send - whether it’s a link to an interesting article, a special deal on your latest download, or a killer discount at your brick-and-mortar. What are some ways that you can show subscribers that you value their time? Here are a few ideas:

:- Personalize your messages - Most email service providers make this trivial to implement with hooks to add a subscriber’s name to the message. I think you should go one step further and reference where the relationship stems from in the email. A gentle reminder up front of why the are getting that email or where they signed up helps avoid confusion on their end and keeps the experience fresh in their mind.

:- Don’t hit them with an ad right away - While it’s understood that email marketing is just that - marketing - keep the ad for later in the email if possible. For something like an agency or individual sending out campaigns, why not let them know about some cool news that might interest them before mentioning your products. Something like this won’t always be an option, but it’s cool when you can swing it.

:- Give them something in the email - This is the big one and the best way to show subscribers that you value their time just as much as your own agenda. Point them to a helpful article you know they won’t want to miss, give away a sample chapter to your new book, or a coupon code for your service. People love free and exclusive stuff, so anything you can give like that will only help your long-term marketing goals.

:- Ask for feedback - Why not use some of your email campaigns to solicit some feedback from your subscribers? Most people love sharing their opinions - and with it being easier than ever to set up quick surveys online - it’s not a bad idea to try to get those opinions.Asking for feedback truly shows that you value your subscribers’ opinions and helps build that all-important relationship, all while allowing you to improve your product.

I think that once the purpose of your email campaign is redefined in the terms of building a relationship with someone then you will start to see your long-term marketing goals not only met, but exceeded.

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Pointers for designing HTML eMail Campaigns

There are a few things to keep in mind when designing HTML email campaigns.

:- Emails should be 600-800 pixels maximum width. This will make them behave better within the preview pane size provided by many clients.

:- Design for simplicity. Use grid-based layers and avoid complicated elements that require HTML floats or positioning.

:- Assume images will be initially blocked by email clients, or that certain images background images, for example will completely fail to load.

:- Don’t design an email that’s essentially one large, sliced-up image. While these kinds of emails look pretty, they perform poorly.

:- Use basic, cross-platform fonts such as Arial, Verdana, Georgia, and Times New Roman.

:- Avoid elements that require Flash or JavaScript. If you need motion in an email, a .gif is your best bet.

:- Don’t forget about the mobile experience! Is your email readable at arm’s length on a small screen? Will the images slow its load time on a mobile device? Are your links easy to press with a thumb?

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