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Business Email Marketing Services

Email Marketing Gets the Results You Want

Email marketing is directly marketing a commercial message to a group of people using email.

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Advantages of Business eMails

Email Marketing Services


Email Marketing Services: We Providing all Business Email Designing and Deployment Services

Business Email Marketing

Business Email Marketing is directly Marketing a commercial message to a group of people using email. In its broadest sense, every Business Email sent to a potential or current customer could be considered Business Email Marketing. It usually involves using Business Email to send ads, Business Promotion, or Solicit Sales or Donations, and is meant to build Loyalty, Trust, or Brand Awareness

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Types of Business Email Marketing


Transactional Emails Marketing - Transactional Emails are usually triggered based on a customer's action with a company

01) Transactional Emails

Transactional Emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to Facilitate, Complete, or Confirm a Commercial Transaction that the recipient has previously agreed to enter into with the sender".

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates, Transactional Emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

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Direct Business eMails Marketing - Communicate a Promotional Message

02) Direct Business eMails Marketing

Direct Email or Interruption based Marketing involves sending an Email solely to communicate a promotional message for example, an announcement of a special offer or a catalog of products.

Companies usually collect a list of customer or prospect Email Addresses to send Direct Promotional Messages to, or they can also rent a list of Email Addresses from service companies.

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Why use eMail Marketing for Your Business

Whether you're sending an email newsletter, a special offer or an invitation, email marketing and social media deliver your message and help get your business humming!


Affordable Business eMails - Low Cost Subscription, No software to Download

Business eMail Marketing - It's Affordable

All you need is a free or low-cost subscription, and you're good to go! No software to download or keep updated. One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.

Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.

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Measurable eMail Services - See every open and click eMail Deatails

Business eMail Marketing - It's Measurable

See every open and click so you'll know what types of content and offers get the best response. Key benefit of eMail Marketing is that it's easy to see where you're going wrong. Most eMail Marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.

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Business eMail Marketing - Calls to Action

Business eMail Marketing - Calls to Action

Email marketing is great for taking advantage of impulse buying. There aren't many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.


Business eMails Marketing - it's Realy works, eMail Marketing has a Good Return on investment.

Business eMail Marketing - Return on Investment

In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.

When you take into account, the points made above, it's easy to see why. Perhaps it's time for your business to start taking this marketing platform more seriously…


Business eMail Marketing - Easy to Create a Business eMails with us.

Business eMail Marketing - It's easy and familiar

With just a few clicks, you can create an email, send it off and start growing your business. Email Marketing doesn't necessarily require a huge team or reams of technical nous in order to be successful. It's certainly possible to jazz up an eMail campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it's the content of an email that is the most important thing.


Business eMail Marketing - Target Fans of your Brand

Business eMail Marketing - Target Fans of your Brand

Email Marketing is one of the only channels that consumers ask to receive. The majority of businesses utilising the platform only send messages to those who have signed up to receive them.

Email Marketing can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image.


Business eMails Marketing - Top Business eMail Marketing Compaign Ideas

Top Business eMail Marketing Compaign Ideas

Email Marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries.

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Advantages of Email in Business Communication


Business eMails Marketing - Advantages of Email in Business Communication

Business eMail Marketing - Advantages of Email Marketing

Email in Business can be used for intra-company communications, marketing purposes and coordinating with business partners, suppliers and customers. Some common advantages of business email over traditional mail or telephone communications are cost reductions, lower overhead and speed. Email software is available for every size business, allowing for customized business and employee interactions.

Speed - Communicating by email is almost instantaneous, which can enhance communications by allowing for quick dissemination of information and fast response to customer inquiries. It may also allow for quicker problem-solving and more streamlined business processes. As a result, small business owners can accomplish more in less time.

Targeted Marketing - Email lets businesses market to targeted audiences. Customers can opt-in to receive email communications about products they own, sales or new items. Customers who receive targeted emails based on their preferences are likely to be more receptive. Email marketing can also target customers based on their status with a business. For example, a business can tailor messaging to new customers, existing customers and repeat customers.

Efficiency - Email can help increase productivity. Business owners can communicate with established distribution lists, automatically forward information based on a topic, or send information to specific individuals as needed. Most email software provides customization features you can tailor to the type of work performed, volume of daily email messages and the needs of the worker. Effective email use can reduce reliance on face-to-face consultations and meetings.

Lower Costs - Moving communications from physical mail to email can result in significant savings in postage costs, shipping supplies and employee resources.

Businesses can also decrease customer service support costs by focusing on email customer support options rather than phone-based services.


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Business eMails Marketing - Digital Marketing Email Campaign - you can share Anything, Anytime and Anywhere.

Digital Marketing: Email Campaign

There are various modes of Marketing and each different mode has its own Reservations.

The best thing about eMail Marketing is that it has no certain limits or border reservations. This is an internationally access module of Communication and you can share Anything, Anytime and Anywhere.

Purpose of eMail Marketing


There are a lot of different ideas about the true purpose of email marketing. For most, the purpose of an email marketing campaign aligns perfectly with their marketing goals. All emails serve to drive sales or eyeballs on a page. But what if we reconsider the purpose of email marketing? Is there some higher goal that we can aspire to?

We believe there is.
While it’s pragmatic to always keep in mind the need to drive sales - there is a potentially better way to do it with email marketing than straight advertising in your campaigns. We are not arguing against including ads in campaigns, but what we are arguing for is seeing the purpose of email marketing as building a relationship with your audience. The best way to build a relationship with your audience is by valuing their time and attention more than your own or your marketing goals.

Always strive to provide them with something of value in every email you send - whether it’s a link to an interesting article, a special deal on your latest download, or a killer discount at your brick-and-mortar. What are some ways that you can show subscribers that you value their time? Here are a few ideas:

:- Personalize your messages - Most email service providers make this trivial to implement with hooks to add a subscriber’s name to the message. I think you should go one step further and reference where the relationship stems from in the email. A gentle reminder up front of why the are getting that email or where they signed up helps avoid confusion on their end and keeps the experience fresh in their mind.

:- Don’t hit them with an ad right away - While it’s understood that email marketing is just that - marketing - keep the ad for later in the email if possible. For something like an agency or individual sending out campaigns, why not let them know about some cool news that might interest them before mentioning your products. Something like this won’t always be an option, but it’s cool when you can swing it.

:- Give them something in the email - This is the big one and the best way to show subscribers that you value their time just as much as your own agenda. Point them to a helpful article you know they won’t want to miss, give away a sample chapter to your new book, or a coupon code for your service. People love free and exclusive stuff, so anything you can give like that will only help your long-term marketing goals.

:- Ask for feedback - Why not use some of your email campaigns to solicit some feedback from your subscribers? Most people love sharing their opinions - and with it being easier than ever to set up quick surveys online - it’s not a bad idea to try to get those opinions.Asking for feedback truly shows that you value your subscribers’ opinions and helps build that all-important relationship, all while allowing you to improve your product.

I think that once the purpose of your email campaign is redefined in the terms of building a relationship with someone then you will start to see your long-term marketing goals not only met, but exceeded.

Different Types of Email You Could Be Sending..

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email.

:- But what about the follow-up email?
:- Or any email that may be included in an automated email workflow?

It's time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you're sending.

13 Types of Email That Marketers Can Send


Informational Emails - New Content Announcement Email

Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted-in to receive emails from you. Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted-in to receive emails from you.

You know, the one where you announce your next sale, ebook, webinar, coupon, free trial and the list goes on. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer.


Product Update Email

Product emails are tricky. People generally don't want to receive these often, and they're typically not as interesting or engaging as something like an offer email. That said, it's important to keep these emails simple and straightforward.

Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it's still work for them to learn how to use new features or learn why a new product is worth their investment.

Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.


Digital Magazine or Newsletter

Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.

Within these roundup emails, it's a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email.

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Event Invitation

Email can be a great vehicle for promoting an upcoming event you're hosting. But if you want to invite your contacts to an event and motivate them to register, it's extremely important to clearly showcase why that event is worth their attendance.

A great way to do so is through visuals. A lot of events cost money to attend, and most cost a pretty penny. So if you want to attract registrants, cut down on the copy and show potential registrants why the event will be awesome.


Dedicated Send

Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members.


Co-marketing Email

Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach.

Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.

When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event.


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Social Media Send

Wait ... what does social media have to do with email? Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media. As the administrator of LinkedIn Group, when you send a LinkedIn Announcement, you're directly reaching a LinkedIn user's inbox. And when you create a Google+ event, sending the invite directly sends you into users' email boxes as well. Without having to create lists or collect email addresses, you automatically have access to users' email, but be sure to tap into these resources with care.

When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points.


Internal Updates

Don't neglect a very important audience for your company: your employees. Many companies, especially if they're on the larger side, choose to send internal updates or newsletters to their employees to keep them in the know about the latest company information -- whether it be new product updates, marketing offers, or events.

With these emails, it's less about the beauty and more about the clarity. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. Once you've nailed your formatting, it's simply a matter of highlighting the most critical information associated with each offer or update so its messaging is crystal clear to everyone.


Transactional Emails

Transactional emails are one-to-one emails that are triggered by specific actions, such as completing a purchase or signing up for a newsletter. Note: You'll need specialized software in order to set up transactional emails. or Contact us for your Transactional Emails.

So what is Transactional email? Coming from a Auxano state of mind, you might simply think of it as "anything that isn’t bulk". Basically, it is email sent to an individual based on some action. It could be:

:- An action they took directly
:- An action they were the target of or,
:- Perhaps even inaction on their part

For example, if a user signs up for your website, you should probably welcome them with a lovely email. Bam! That’s a transactional email. Signing up is the "transaction" in this case. Simple, right?
An example of an action happening to a user might be the familiar "so-and-so commented on your hooza-whatsit" alerts we all receive from our favorite social networking sites. In these cases the action was taken by other users, but the recipient was the target of the action, so they receive a notification email letting them know something of interest happened.
In fact, for simplicity, many people refer to transactional emails as "triggered", "automatic", "real-time" or even "personalized". Use whatever term makes you comfortable; the goal is to make sure everyone in the organization is speaking the same language and getting the same meaning. The word "transactional" can be rather misleading to business and marketing types.

Look familiar? Lots of things can trigger an email. Some other worthy sources of transactional email:

:- eMail address confirmations
:- Password resets
:- Purchase receipts
:- "Thank you for [some action]"
:- Account balance updates
:- Weekly manifests
:- Auto-responders
:- Support requests
:- Cart abandonment
:- Monthly invoices
:- App error alerts (developer tested!)
:- Automated re-engagement

And many more! There’s not really a boundary as to what kinds of actions can trigger an email. The pros are set up to trigger real-time, personalized transactional emails within seconds of user interaction. You should be, too.

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Confirmation Email

How frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they're first payment wasn't processed, only to click the payment button again and get charged twice.

What bothers me most about so many businesses' confirmation emails are two things: when the subject lines are vague, and when the information I actually want to confirm isn't immediately evident when I open the email. Confirmation emails should be just that -- confirmation emails.

To avoid any confusion, keep these emails simple, with just a brief summary of the information your recipients would want you to confirm. Try not to fuss with the design, as they simply want to know that the action they took was completed so they can save the information, have peace of mind, and move on.


Welcome Email

Another type of transactional email, the welcome email is the perfect option for thinking and providing more information to people who have signed up for your newsletter, product trial, or other offer.

The elements you include in a welcome email will depend on the specifics of what you're offering. But in general, you can use the email to showcase your brand's personality and to highlight the value that recipients can expect to receive. If you're welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.

Remember: First impressions are important, even when they happen via email.


Form Submission Kickback (Thank-You) Email

Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user and storing the information you promised them safely in their inbox.

How frustrating would it be if you downloaded an ebook, and then forgot where you stored the link to the PDF? Kickback emails solve that problem. These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.


Festival Mailer

Customized Festivals Mailers that can you can send to wish your customers and also promote your Corporate Brand Identity. The Festival Mailers that we design can be easily sent to your entire customer contact list. This is a great way to both greet your customer and also put your sublime message across.

Festival Mailers can be your tool to keep in touch with your customers while also considering that you cannot disturb them with a deluge of promotional mails from your side. You have zeroed in that to increase sales and leads, you will need to send mailers to your prospective customers.

Our Mailer can be in the form of a festival mailer and can also include the new products or services that you might have launched, how your products or services can benefit potential customers or just about small holiday greetings to keep in touch with all your prospective customers.

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