Marketing is now going Digital

Digital Marketing has today emerged as the preferred marketing medium for marketeers. The key objective of any Digital Marketing Campaign is to promote the brand online, build social media recognition and increase sales through various digital marketing techniques.

In this Digital era of ever-increasing competition, Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using Digital Technologies to reach and convert leads into customers. Digital Marketing provides the best Return-of-Investment (ROI) amongst all marketing techniques. Digital Marketing includes Website Design and Development, Search Engine Optimization Techniques, Search Engine Marketing, Display Advertising, Mobile and Email Marketing.

Digital Marketing Budgetary Allocations

Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms. Digital Marketing Campaigns benefit from the possibility to create customizable strategies that can achieved at a very affordable costs.

Once you have decided that you need to explore the Digital Marketing route, you need to decide on the budgetary allocations for Digital Marketing. According to a survey conducted in May 2015 amongst top marketing executives, 53% confirmed spending part of their marketing budgets on Social Media Community Growth, while 69% of the marketing executives were currently allocating their digital marketing funds to Website Content Development and Performance Optimization.

Digital Marketing Revenues

According to another report published by Gartner Inc, Digital Marketing Budgets are approximately 2.5% of the total company revenue. This implies, that a company targetting total sales of 2 million USD, should allocate a Digital Marketing Budget of roughly 100,000 USD. Additionally, Digital marketers spend almost as much to keep buyers (45 percent) as they do to gain new ones (55 percent).

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Digital Marketing for B2B Companies

According to B2B marketers, 14% of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015 while a major portion i.e. 20% will be dedicated to digital advertising

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Digital Marketing for B2C Companies

As a percentage of overall firm budgets, B2C product companies devote the largest share to marketing (16.3%). Additionally, for Digital Marketing B2C product companies project social media spend to an expected 11.4% of total marketing budgets.

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With the change and evolution of modern technologies, small and medium businesses need to be doing everything they can to keep up. They need to be aware and at the same time be increase awareness of their products. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

For the next few years we can safely predict that it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of people in your stores daily, they would eventually move onto the Digital Domain. Both B2B and B2C models would be impacted by customers directly searching for your products online rather than physical visit to your shop, store or business location. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

Because Digital Marketing Levels the Online Playing Field

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.

That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.

Because Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.

Because Digital Marketing Helps Generate Better Revenues

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.

With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.

Because Digital Marketing Facilitates Interaction with Targeted Audiences

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure

Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.

Because Digital Marketing Caters to the Mobile Consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.

Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.

Because Digital Marketing Builds Brand Reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

Because Digital Marketing Provides better ROI for Your Marketing Investments

With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.

Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.

Because Digital Marketing Earns People’s Trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.

Because Digital Marketing Entices People to Take Favorable Action

While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.

Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.

Because Digital Marketing Makes You Ready for the Internet of Things

The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to.

Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.

Because Digital Marketing Ensures Business Survival Online

It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.

Your business can be likened to this. Even if you have tons of website visitors but none of them ever convert, your business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.

Website Comes first

An Elegant, Captivation, Responsive, Search Engine Optimized Website is now no more a luxury. Any business or company looking for any Digital Marketing Promotion or Marketing will need to have all these features built into their website. As a Business you need to develop quality Website based on your products and services.

Auxano can help you to analyze and deploy the right Website for your your Business. We offer different types of Website for you.

CREATING QUALITY CONTENT FOR GREAT SEO

Great Quality Content and Search Engine Optimization (SEO) are closely related. If you look closely, all search engines - be it Google, Yahoo, Bing or Ask are focused on providing the Best Quality Content to their search users. Hence, it becomes imperative that your website serves out the best possible content in your domain. You can easily distinguish yourself from your competitors by creating Killer Content in both Traditional and Digital Marketing spaces.

We can provide content for small custom designed websites or highly advanced online stores

We can build any type or size website with the appropriate content as per your requirement. We can provide content for small custom designed websites or highly advanced online stores. We disucss, design and offer lots of help and advice along the way, so don't worry if you are not comfortable with web and your online digital requirements, we will help you with our bouquet of services designed to push your business to target customers.

"SEO Content Writing Services for Google First Page

We have seen many of our clients being advised about the various Google Algorithm Updates to which we tell them to work on their SEO content. If you have good quality SEO content, then people with organically link to you and you will organically be on the top of SERPs. Unique and Best Quality Content Creation just cannot be bypassed anymore. All of Google's updates in the last 3 years has been to emphasize more on more on quality content which is recognized through quality links.

One thing is certain: while search engine optimization hasn’t dramatically changed, the subtle changes in these SEO Algorithms can wreak havoc with your SERPs if you don’t adhere to them and update your content. We’re likely to see even more aggressive Content Improvements as the year progresses and search engine algorithms continue to grow smarter.

Do you want the new site to be SEO optimized ?

We have one more question for you. when we design your website can we take the SEO designing factors while development your Business Website. We explain what we do and why SEO ( ON page SEO, OFF page SEO) important for your Business Website. We as Web Design agency, we know On-page SEO work improve your website Search Results

In Search Engine Optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. On-site optimization refers to the process of making your website appeal to both search engines and users. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see.

These are some of the main factors that form the on-page optimization process:

:- Add keywords to URLs, title tags, meta descriptions, header tags and alt tags.
:- Ensure each page has a unique and descriptive title and description.
:- Assign existing or create new, pages for each keyword.
:- Improve content to match/better content on competitor websites.
:- Assess existing and potential keyword targets.
:- Remove, merge or add to pages that have little useful content on them.
:- Check the site loads properly in different web browsers & screen resolutions.
:- Analyze inbound link profile.
:- Ensure call to actions are located in prominent positions.
:- Link to important pages from the homepage and/or main navigation area.
:- Check for and fix broken links.

:- Add structured data mark-up code.
:- Claim authorship of content.
:- Fix duplicate content issues.
:- Add in-content links where appropriate.
:- Remove unnecessary outbound links.
:- Create a user-friendly 404 error page.
:- Assess and improve page loading times.
:- Add social media sharing buttons.
:- Create and submit an XML sitemap.
:- Set-up Google Analytics and Search Console.
:- Improve the readability & formatting of content.

OFF-page SEO work improve Search Result

Off-site optimization is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites. It's an on-going process – not a one-off, set and forget one. The best approach to off-site SEO depends on the industry you operate in and your budget, but your overall strategy should consist of several of the following methods.

Social Media Marketing refers to the process of gaining traffic or attention through social media sites. Auxano provides Social Media Marketing Strategies that usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. This is similar to the traditional Word-of-Mouth Marketing Techniques and is now in the digital domain - electronic word of mouth (eWoM).

Social media marketing primarily covers campaigns involving social sharing of relevant and unique content, videos, and images for marketing purposes. Leveraging the power of content and social media marketing can help increase your audience and customer base in a dramatic way.

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Auxano: Your Social Media Marketing Manager

There are numerous other Social Media Marketing Platforms like Twitter, Facebook, Youtube, Linkedin, Reddit, Stumble Upon, Digg, Blogspot and Location-Based Social Media Tools like Yelp, FourSquare, and Level Up. Utlilizing and managing these platforms can be easily achieved by using Auxano's Professional Social Media Marketing Services.

Improve your Brand Presence and Attract New Customers

Using social media platforms for marketing does more than improve site traffic and help businesses reach more customers. These Social Media Platforms provide valuable insight for better understanding and learning from your target audiences. As per Lastest Estimates, Social Networking is used by 76% of businesses today. Business retailers have seen marked increases in their revenues from social media marketing.

Social Media Marketing can be used successfully by targeting the following platforms:

• 01) Twitter Social Media Platform





• 02) Facebook Social Media Platform





• 03) Youtube - Videos Sharing Platform





• 04) Google+ Social Media Platform





• 05) Pinterest - Image Sharing Platform





• 06) Linked-In Business Marketing and Connection Platform





• 07) Tumblr Social Media Platform

Email marketing utilizes email for communicating with your existing or prospective customers directly through their mailbox. Email marketing is the integral part of any Integrated Digital Marketing Campaign. Market Research shows that Email is one of the most effective tools in attracting customers to your business online. A comparative marketing study by an Analytics firm has discovered that customer acquisition via email had quadrupled in the last four years. Customers who come to businesses via email tend to shop more and spend more. A primary reason why email is now a more powerful customer-acquisition channel is the growing number of mobile devices. They enable better email marketing in many ways. For example, some brands put great efforts into building their mailing lists by providing special offers, discounts or product catalogs. That way they build their Email Marketing Campaigns.

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Pay per click (PPC), also called cost per click, is the most important Digital Marketing Tool model used to direct traffic to your website. In the simplest form of PPC an advertiser pays the publisher (typically a website owner) when the relevant ad is clicked by user on the website. It is defined simply as "the amount spent to get an advertisement clicked." There are multiple benefits of PPC Advertising.

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STARTING THE ADWORDS CAMPAIGN

All the Display Networks listed above allow ads in various formats and sizes. You can have Text Ads or Image Ads or even Video Ads. In addition to the text ads you'll see in Google search, sites on the Display Network show other types of visually engaging ads, too. Here's a list of ad formats you can use to attract customers on the Display Network:-
:- Text Ads
:- Image Ads
:- Banner Ads
:- Video Ads
:- Light Box Ads
:- Dynamic Ads

Here are 6 things that We ask you before start your new pay per click campaign:

:- What is the goal of your pay per click campaign?
:- Define What You Are Trying To Achieve With PPC
:- What is your budget?
:- Who is your target market?
:- What are your keywords/negative keywords?
:- Where will you send your traffic?