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Effective E-commerce Product Pages

How your Product Pages are read by Google and Consumers

Designing and Implementing your E-commerce website product pages arond these 30 features can bring quality traffic and enhance SEO of your e-commerce website.

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30 Steps for Effective e-Commerce Product Page

30 Steps For Effective E-commerce Product Pages

30-steps-for-effective-e-commerce-product-page

E-commerce Website: The Complete Guide to E-commerce Product Page Designing

How do these design features affect SEO and Traffic to your E-commerce Website



High Quality Product Image

A high quality product image (with multiple image option) is often the first thing that any customer would notice on your product page. A high-quality original product image can be your strongest tool against your competitors. At the same time, the product images should be optimized so that they are downloaded and displayed easily on all internet connections.



Highlight New Product

Every product is unique and appealing for you as a seller. But highlighting certain fast selling products and new product launches could provide the push required for showcasing these products. Consumers are not aware of the special aspects of products and these can be squarely highlighted.



Highlight Discounts

Customers to your E-commerce website are always looking for Discounts and Special Offers. By highlighting these discounts and special offers you can increase the sales conversion rate for your e-commerce store.



Product Zoom Feature

You have provided a high-resolution product image but not provided a facility to zoom the product image can prove disastrous to your online e-commerce store. Customers would want a closer look at the products they are buying and the product zoom feature can provide just that functionality.



View Details (More) Feature

The View Details button below every product image can help customers to view relevant details of the product they are seeking. On an e-commerce platform, you would like to give out all possible details so that the customer is fully satisfied before he makes a purchase.



Add to Wishlist Botton

The 'Add to Wishlist Botton' can help you convert customers that have not decided on buying your products. You are providing them an easy option to keep the product in their wishlist and come back to it later. the 'Add to Wishlist' feature additionally gives you the complete details of a prospective customer and you can contact them in future to dis cuss about the items in their wishlists.



Add To Cart Botton

The 'Add To Cart Botton' is the most important button on your e-commerce website's product page. It should be easily visible and not get hidden under any circumstance. This is the main Call-To-Action (CTA) button for this product page and hence should be strikingly prominent.



multiple-images-view-of-single-product

Multiple Images View of Single Product

Multiple Images View of Single Product

The more the images of a product from various different angles and views, the more easier it would be for the consumer to make a choice and buy the product from your e-commerce website.



product-demo-videos-feature-in-e-commerce-website

Product Demo Videos

Product Demo Videos

Though Product Demo Videos can be highly enriching content on your website, it is being sparingly used on most e-commerce platforms. Simple 1-2 minute Product Demo Videos can be a major SEO factor that can bring in lots of consumers to your website.



add-tag-button-option-feature-in-e-commerce-website

Add Tag Button Feature

Add Tag Button Feature

Tags and Tag Clouds are now being extensively used to track the popularity and usage of certain keywords for your products. You can provide your visitors with the ability to tag certain products which they feel are not categorized or named properly. This will offer huge SEO benefits while generating customer loyalty and fan following for certain well-written tags.



maximize-trust-factor

Maximize Trust Factor

Maximize Trust Factor

Get your Website Certified to maximize the trust factor that consumers can relate to while making online purchases.
You Adding Product Reviews and Ratings from Existing Customers to build Maximize Trust and Customer Confidence. After reading these highly encouraging reviews from fellow customers, any prospective surfer would be more likely and confident to place an order for your products.


Building Customer Confidence

Building Customer Confidence through the use of Trusted Payment Gateways can enhance the Sales conversaion rates for your e-commerce store.



social-media-buttons-in-e-commerce-websites

Social Media Buttons

Social Media Buttons

Almost everyone and every brand is now using Social Media. By integrating Social Media Buttons, you are allowing your customers to share your brand and products on their social media channels. This can be the best organic SEO that your e-commerce brand can hope for.



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e-Mail to Friend Button

E-mail a Friend Button

E-mail a Friend Button can again provide easy sharing ability to your online visitors thus promoting your website traffic. The easier it would be to share your product page, the more clicks and visitors your product page will eventually get.



implement-live-chat-feature-in-e-commerce-websites

Live Chat Feature

Live Chat Feature

The 'Live Chat Feature' can be implemented by large organized stores for helping consumers facing some problems while product selection or asking some details which are not clearly specified on the website. It can be an important tool to convert all those enquiries into sales, which would otherwise have been lost due to non-availability of live help to a customer.



show-similar-images-in-e-commerce-website

Show Similar Products

Show Similar Products

A customer will reach a product page, when he finds something interesting in that product. You can show various other products that either complement the main product or allow the consumer to alternatively go for another similar but slightly better product.



customer-reviews-in-e-commerce-website

Consumer Reviews

Consumer Reviews

Consumer Reviews are the backbone of any online purchase finalization. Once a consumer reads enough satisfied customer for a product, he is more than likely to trust the usefulness of the product and buy the same.



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Offer Product Customization When Possible

Offer Product Customization When Possible

Certain niche online stores are offering product customization to enhance the usability and desirability of the product. These customizations can increase the overall sales volume of your products.



use-emotional-triggers-in-e-commerce-website

Use Emotional Triggers

Use Emotional Triggers

Customers are there on your website to buy something that they are missing. By providing emotional triggers, you can nudge them closer to making the final buying decision by making the product look indispensable to them.



express-checkout-button-in-e-commerce-website

Express Checkout Button - Paypal

Express Checkout Button

Express Checkout can actually reduce the minimum possible steps and time taken for a consumer to buy a product on your website. By adding this simple functionality to your e-commerce product page, you can increase the likelihood of sale on your website.



select-size-feature-in-e-commerce-websites

Select Size Feature

Select Size Feature

This is an optional feature, where multiple size options are available. Do keep in mind that the size should be available for shipping and thus the size feature should be well integrated with the product stock quantities.



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Additional Colors of Product

Additional Colors of Product

Additional available colors can be helpful for customer product selection. Do make this option available whereever possible.



short-concise-description-about-product-n-e-commerce-website

Short Concise Description about Product

Short Concise Description about Product

Give an one-line description of the product and why the consumer should absolutely buy it. This one line description is sometimes all it needs for a consumer to make a buying decision.



free-shipping-in-e-commerce-websites

Free Shipping

Free Shipping

Nothing generates more customer interest than offering 'Free Shipping' on certain range of your products. In case you can afford to offer Free Shipping - feel free to market it and showcase it in every possible nook and corner.



mention-price-clearly-in-e-commerce-website

Mention Price Clearly

Mention Price Clearly

The customer should be able to see the product price clearly in the currency that he wishes. In case, you are offering multiple product customizations and additions, you should provide a clear indication of the final price after those customizations.



killer-product-name-in-e-commerce-website

Killer Product Name

Killer Product Name

Product Name and it's description are what the customer searches for. Make sure you research your target SEO keywords before you start naming your products



product-search-function-in-e-commerce-websites

Product Search Fuction

Product Search Fuction

Allow customers with the option to search for another product right from the product page. This helps in keeping the visitors on your website rather than going back to search engines.



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account-information-in-e-commerce-websites

Account Info

Account Info

Customized Account Information like - Account, Logged-in Customer Name, Cart Items No. should be prominently displayed on the product page for logged-in customers. This enables them to move within the site easily.



user-friendly-navigation-in-e-commerce-website

User-Friendly Navigation

User-Friendly Navigation

User-Friendly Navigation can assist your online visitors to move easily within your website categories and product offerings.



good-product-page-url-in-e-commerce-website

Good Product Page URL

Good Product Page URL

A suitably well-formed Product Page URL can provide huge SEO advantage to your e-commerce website. This tells the Seach Engines exactly what to expect on your Product Page



provide-a-call-to-action-button-to-your-customers-in-e-commerce-website

Provide a Call-To-Action Button to your Customers

Provide a Call-To-Action Button to your Customers

While designing an online web store, the product page should clearly list and showcase the product being sold as shown and described above. Once the product has been detailed nicely, you will need to add prominent "Add To Cart" Buttons. This Call to Action button enables customers to directly move and add the listed product to their carts.

The Call-To-Action button Add-To-Cart clearly indicates the action that could be taken on that page and gently motivates your customers to add the products that they like to their carts.



adding-product-reviews-and-ratings-from-existing-customers

Adding Product Reviews and Ratings from Existing Customers

Adding Product Reviews and Ratings from Existing Customers

Additionally, to increase the customer footfall and higher product sale likelihood, you will need to add customer reviews for your products. The e-commerce site should enable customers to share their experiences with the product along with other descriptions like images of them using the product. After reading these highly encouraging reviews from fellow customers, any prospective surfer would be more likely and confident to place an order for your products.



adding-illustrative-product-descriptions

Adding Illustrative Product Descriptions

Adding Illustrative Product Descriptions

As discussed above, the primary aim of any e-commerce site is to increase customer foot-falls and then to cash-in on this increased footfall by selling more and more products to the customers. Nowadays, there are multiple sites offering the same products, then how will your site make a better impact on the customer? By simply providing enhanced details about the product maybe from the product packaging or from the product manual. By increasing the level of information available to customer for making a buying decision, you can easily increase the likelihood of product sale from your site.



product-images-to-implement-product-zoom-functionality

Product Images to Implement Product Zoom Functionality

Product Images to Implement Product Zoom Functionality

As soon as a customer comes across a product he wants to buy, he would want to take a closer look at the product. This can be possible by adding functionality to provide an Image Zoomer when the user hovers over your product image.

While designing an e-commerce platform, we need to remember that the customer cannot see or feel the product as he can do in a physical store. So, here we would want to make the customer experience as close as possible to the physical store. By providing a zoom functionality, the customer can look at finer details that he might want to confirm before making the final buying decision.



mind-catching-video-of-your-product-on-the-ecommerce-product-page

Mind Catching Video of your Product on the E-commerce Product Page

Mind Catching Video of your Product on the E-commerce Product Page

An advanced feature for an e-commerce store would be to showcase product videos for all your products. These videos can be easily hosted on the company's youtube or video accounts and can help in enhancing customer experience. If the customer is able to see a product video with 360° view of the product, then he will be sure of what he is buying and the e-commerce website conversion rates would improve drastically.

The product video needs to be focussed on the product design and view. It should showcase the product features if possible and clarify any simple doubts regarding the online product buying process. The product video can also incorporate your satisfied customer's image or video review for the said product.



live-chat-enhanced-customer-services-in-e-commerce-websites

Live chat: Enhanced Customer Services

Live Chat: Enhanced Customer Services

A Live chat option on your e-commerce shop enables customers to direct their simple queries to the chat executive thus capturing the customer attention and increasing the likelihood of online sale.

The Live chat feature is additionally helpful on e-commerce sites offering complex products and having many customizations. These complex products with customizations are not always clear to all customers and the live-chat executive can direct them to the correct products that they would like to buy.



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