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Paid Search PPC Adwords


Search Engine Marketing (SEM) with your Ads on 2,000,000 websites...!

SEM Campaign Setup, Adwords Campaign Management on Regular Basis, New Image Ads Creation, Budget your Ads on Daily Basis, Ads for all Relevant Keywords.

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Digital Marketing Paid Search PPC Adwords



Pay per click (PPC), also called cost per click, is the most important Digital Marketing Tool model used to direct traffic to your website. In the simplest form of PPC an advertiser pays the publisher (typically a website owner) when the relevant ad is clicked by user on the website. It is defined simply as "the amount spent to get an advertisement clicked." There are multiple benefits of PPC Advertising.


Multiple Choices of Display Networks

There are multiple choices of Display Networks. Simply put, there are now Multiple Display Networks like Google Display Network (GDN), Taboola, Outbrain, Amazon CPM etc. We will look into each display network starting with the most common and widely used network - ie the Google Search and Display Network.

    Pay Per Click Marketing Services

    Pay-Per-Click Marketing is a way of using Search Engine Advertising to generate clicks to your Website.

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The Google Search and Display Network

Google provides advertisers with the choice of it's Search Network and Display Network to showcase their ads.


Google Search Advertisements

In the Google Search Network, Google allows advertisers to display their advertisements on top and side of Google's Search Results. This allows you to display your products or services on the Google Search Results Pages (SERPs). The ads are trigerred whenever a user searches for any of your selected keywords. The location and frequency of your ads is controlled by your budget approvals.

For example, if you want to target people searching for 'designer fabrics', you can easily select this as a keyword in your AdWords account and select a budget amount that you are willing to spend for a click on this ad. Now, whenever a user from anywhere in world searches for 'designer fabrics', he will be shown your ad. Obviously, you will also need to create relevant ads that users would like to click on.

Auxano can help in the management of this adwords console by suggesting best possible keywords for your business. We can help in creating advertisements that display your products or services precisely for any user to clearly understand.

Contact us - sales@auxanographicdesigns.com

Digital Marketing Paid Search PPC Adwords


Google Display Network Advertisements

In the Google Display Network, there are over 2,000,000 websites that are enrolled to showcase ads from the Google Adwords Campaign. The Google Algorithm evaluates the matching of your ads with the relevant text on the display website and if the content matches your active ads are diaplayed to users visiting that site.


Essentially, Google AdWords claims that it will use "improved signals and methods of predicting where your ads are likely to perform best" to ensure that display network ads are only shown in locations that are highly relevant to the advertisers' "ideal" user. The Google Display Network apart from targetting 2 million content websites, also targets mobiles sites and apps.

The Google Search Network and Display Network is the best medium for Digital Marketing for any Global Brand. If you want visitors from all over the world to visit your website and buy your products and services, then advertising on the Google Adwords makes a lot of sense.


You can spend thousands of dollars in traditional marketing like banners, television ads and sponsored events, but you could spend much less than that and get the same number of eyeballs watching your advertisements. You could run your entire year's budget of Google AdWords in the cost of a single slot of 30 seconds for the Super Bowl airtime.

The High ROI of Google AdWords is what is pushing marketers and advertisers to move their marketing budgets from Traditional mediums like Television ads, Banners etc. into Digital Marketing Domain like Display Advertising, Social Media, Website Design and Search Engine Optimization and Newsletters Distribution. As per studies, more than 30% of the budgets have moved from traditional to digital medium in the last 3 years.

PPC Campaign Management Company India

Auxano is a premier SEM and Pay Per Click Management Company

Pay Per Click advertising means that you pay each time a potential customer clicks your ad. You pay up to your bid amount, but not more.

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Other Display Network Choices for the Premium Brands


Amazon CPM Display Network

Amazon offers their Associates to sell CPM ads on their website. This network started its operations in 2015 and does not have any pre-requisites for a website to show their ads.



BuySellAds is a premium display network advertisement agency that allows only premium bands to market and promote their products through them. What's interesting is that they only allow advertisement spots on a particular website which has a good amount of daily visitors and website traffic. BuySellAds allows marketers to purchase directly from their pool of quality publishers.



Outbrain offers the best Content syndication platform for advertisers. Over 80% of the top brands are currently using Outbrain. Outbrain has a reach of over 557 Million users per month. Outbrain can recommend your content on the web's largest and most respected media properties, including CNN, People and ESPN. Outbrain can capture the target audience's attention to drive better results for your business.



Taboola is the world's leading content discovery platform, serving 300 Billion recommendations to over 550 Million unique visitors each month on the web's most innovative publisher sites, including NBC, USA Today, The Weather Channel, The Atlantic and Fox Sports. You can promote articles, videos, slideshows, infographics, or even earned media that offers informational or entertainment value to the audience.


Get started with Pay-Per-Click Advertising

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website

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Starting the AdWords Campaign


Creating Ads

All the Display Networks listed above allow ads in various formats and sizes. You can have Text Ads or Image Ads or even Video Ads. In addition to the text ads you'll see in Google search, sites on the Display Network show other types of visually engaging ads, too. Here's a list of ad formats you can use to attract customers on the Display Network

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Text Ads

Text Ads will show text advertisements instead of rich media content. It is important to have Text Ads in your portfolio of Ads as many content publisher websites allow only Text Ads on their platform. Additionally, the Google Search Network is currently displaying only Text Ads.


Image Ads

Image ads can be used to capture people's attention as they browse websites in the Google Display Network. Google AdWords image ads can appear in a variety of pre-approved sizes, which are measured in pixels. Use carefully designed images to simply drive awareness of your brand or increase clicks and traffic to your website.


Image Banner Ads

Image Banner Ads are available in various dimensions from the full page leaderboard (768×90) size to a small button (125×125) size and many other sizes in between. The idea to have multiple size and multiple orientations is to give flexibility to Google to display your ad in the available space on a particular website. Some good content websites may allow only Skyscrapper Ads (160x600) but if you do no have an image ad to fit that size, your ad might not get displayed on that site.

One of the advantages of creating Image Ads for the AdWords content network is that they give you an opportunity to get access to different web properties that are simply running image ads. Some sites and pages will only accept image ads, so having images to display gives you access to this inventory.


Before creating your ad in AdWords, you'll need to prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad - websites on desktop browsers or on mobile devices.

As with creating image ads in general, doors are further opened when you have versions of your ads in all of the available sizes; again, some sites only have ad units for certain sized image ads, and you can't access them and find out if they drive qualified traffic if you don't have an image ad available in that size.

Auxano can build and deploy Image Ads in various sizes and formats for your AdWords campaign.


Video Ads

Video Ads in the Google Search and Display Network. Video ads also belong to rich content ads displaying video instead of an static image.


    PPC is most important Digital Marketing Tool model used to direct traffic to your website. Search Engine Marketing (SEM) with your Ads on 2,000,000 websites.

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Other Ad Formats

Apart from the Ad Types described above, Google also offers some specialized Ads like Lightbox Ads and Dynamic Ads.


Light Box Ads

Light Box Ads can reach, delight, and engage with audiences through rich, interactive formats. You can pay only when people engage with your ads. Lightbox Ads responsively combine your Ad assets like videos, image galleries, and maps, to fill available AD spaces. Lightbox Ads may contain multiple videos, image galleries, or combinations of these.

Setting up your Campaign and Bidding

Lightbox Ads show on Display Network-only campaigns with either the “Engage with your content” or “See your Ad” marketing objectives. Selecting “Engage with your content” sets the bidding as cost-per-engagement. Selecting “See your Ad” sets the bidding as viewable cost-per-thousand-impressions.


Dynamic Ads

Dynamic Ads can be used to create rich media ads that match people's location and the content they're seeing. These Dynamic Ads are useful for sending a more compelling message to your clients.

Dynamic Search Ads let you target searches automatically. For standard text ads, you choose the keywords for an ad. With Dynamic Search Ads, your ads and keywords are automatically generated based on the content of your landing page. Dynamic Search Ads can help fill in gaps for keywords that you might have missed manually. They’re also particularly useful if you’re advertising lots of products. With them, you don’t have to add a new set of keywords every time a new product enters your online inventory.

Auxano & your Adwords Campaign

You can't create a great PPC account if you don't first know your strategy. Are you focused on branding or lead generation? How Do You Create the Image Ads? Do you want to target people early or late in the buying cycle? Do you want to target slelected websites on the Google Display Network or let Google decide on the best places for your ad? A PPC strategy is the foundation of all great AdWords accounts.

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Our 6 Questions for you
Before Starting a PPC Campaign


Here are 6 things that We ask you before start your new pay per click campaign:

:- What is the goal of your pay per click campaign?
:- Define What You Are Trying To Achieve With PPC
:- What is your budget?
:- Who is your target market?
:- What are your keywords/negative keywords?
:- Where will you send your traffic?


What is the goal of your pay per click campaign?

Before getting that new pay per click campaign up and running, the first thing you need to do is decide what the goals are. A PPC campaign with no clear goals is destined for failure.

Setting goals is all well and good on its own, but holding yourself to your goals is a whole other ball game. Make sure that once you have set your goals you hold yourself to them to make sure that your campaign is successful.Changing a goal midway through the campaign to make the campaign a “success” is not a true success. Make your campaign a true success by using your goals to guide it.


Define What You Are Trying To Achieve With PPC

Decide upfront what the entire goal is for your pay per click. You need to definitively know what you want to come from your pay per click, whether it be increased sales, more membership sign ups, or simply increased brand awareness. Knowing what you want to get out of your pay per click campaign will help you to guide your campaign towards success.

If you can’t explain what you are trying to achieve with your campaign then you may want to re-evaluate whether or not you should run a pay per click campaign and if it would be worth the cost.


What is your budget?

Knowing your budget for your pay per click campaign is beyond important. It can be very easy for your pay per click to run wild with your budget and you can find yourself spending much more than planned. When developing your budget it is important that you have a total budget for the campaign, then set monthly, weekly, and even daily budgets. As long as you stick to each of your budgets you will be able to better track the success of your campaign in regards to cost.

When you budget for your campaign, you should always be keeping each of your campaign goals in mind. This is very important as you should have already determined how long your campaign will be running for. You will also be able to determine how much you should be able to spend on your pay per click based on your goal profit to get the best ROI.


Who is your target market?

Knowing your target market is a key factor in running any successful campaign. Without a thorough understanding of your target market it can be quite difficult to create compelling ads that will appeal to possible customers. This can be especially important if you are planning on launching more than one pay per click campaign. With multiple campaigns you can aim to hit a different target market for each of the campaigns.

This is especially important if you are running campaigns that may be gender specific, or for a specific geographic area etc. Creating campaigns without knowing the target market in highly specific campaigns can lead to certain failure.


What are your keywords/negative keywords?

The keywords that you select for your campaign will determine when your ad shows up for different search results. Good keywords will ensure that your ad is shown when relevant and will be the best usage of your campaign budget.

Determine All The Keyword Options

Now it’s time to create a comprehensive keyword list. It is very important that you pick keywords carefully and deliberately. Make sure every keyword you add to your list is relevant to your business. Include everything that relates to your business, the general terms, specific terms, misspelled terms etc. Be careful not to select keywords that are vague though because these can lead to wasted money.

Negative Keywords Are Keywords Too

Using negative keywords allows you to be more specific in eliminating the web traffic that you do not want. By eliminating irrelevant web searches you can make sure that your ads will only show to the people who were actually looking for your product/service.


Where will you send your traffic?

Now that you have this great new pay per click campaign up and running you have to determine where to send the people who click on your ad. It is very tempting to send them to your homepage. Unless the ad they clicked on makes sense to send to your homepage, that’s probably not where they want to go.

It is important that you decide what page of your site is most relevant to the campaign that you are running. When a customer clicks on an ad related to a specific search, they will not want to have to search once more on the site. If you drop all of your pay per click customers onto your homepage you can majorly increase the overall bounce rate for your site as well as lose potential new customers.

Optimize Your PPC Landing Pages
With This 9 Point Checklist


First, let’s be honest. Are you sending all your PPC traffic to your homepage? If you are, it’s time to stop.

Instead you need to make at least one fully customized landing page for each of your ad groups, and it needs to be performing at the highest possible level. Make sure you’re not missing out on conversions by asking yourself these 9 vital questions before sending any customers to your landing page:


When Someone Clicks on Your Ad, Does Your Landing Page Make Sense?

Try to remove yourself from your laser-like focus (or obsession) on your PPC campaign and put yourself into the searcher’s shoes. They may know nothing about your brand or product. They are searching for a particular keyword, and they click on your ad.

Marketers live in our brand’s verbiage and story all day long, so it’s easy for us to make assumptions about what landing page visitors will know or guess when they arrive. But far from being experts on our product and its virtues, most searchers who click on a PPC ad need very specific, very targeted messaging that is directly related to their search terms to feel confident about taking the action that’s being requested on the landing page.


Have I Optimized My Landing Page for My PPC Keywords?

It’s not enough to just be clear about your value proposition or your call to action on your landing page. You have to very deliberately incorporate your chosen keywords throughout.

This part of the optimization process gives you two immediate benefits:
:- First, your landing page’s visitors will be confident that they have arrived at a product/service/company that can help answer the question that lead them to perform a search in the first place. This confidence will increase your conversions.
:- Second, Google will improve the quality score of your ad if your keywords are included on your landing page. A higher quality score means a lower cost per click and a better position on the search results page, which will drive down your cost per conversion.

It’s important to note that optimizing your landing page for particular keywords DOES NOT mean just throwing those terms into the page. Weave them naturally into your copy, and both your visitors and Google will reward you.


What is the Primary Call To Action for the Landing Page?

Your landing page should feature a single button that calls for a very specific action from your visitor. Again, if you are a first-time visitor to your landing page, is it 100% obvious what you should do next?

A white field on a dark background works well, as does a brightly colored button (but make sure the color is consistent with your overall design). People’s attention tends to focus above or at the fold, so test your button’s location in that general area. Also, ensure that you have concise, compelling wording on the call to action button. “Submit” is not a compelling call, but these are: Request a Free 10 Day trial, Request a Callback, Start Now, Consult with us now etc


Is the Value Proposition Completely Clear?

This is related to the previous question about the call to action; if a visitor clicks your compellingly-designed button, can they tell what will happen next? Will they want that to happen? You can provide clarity through the button text, as indicated in the examples above, but you’ll need to support those few words with your surrounding landing page copy and visuals.

If you’re asking a visitor to download something, a screenshot of the report, eBook or white paper can let people know exactly what they’re about to get. If it’s a software trial you’re going for, some quick bulleted lists of its most valuable features will clarify how a user will benefit.


How Many Things Can a Visitor Do on This Landing Page?

As a general rule, the more things they CAN do on your landing page, the less likely it is that they will do the thing(s) that you want. For a start, take off your main navigation bar, or limit it to just a few key tabs, so that visitors aren’t distracted by the options to explore the rest of your website without completing your call to action.

It’s generally a good idea to maintain your footer, as it’s often the location of Contact Us and About Us pages and other confidence-enhancing information that users may want access to. If you keep your footer, experiment with limiting the number of links it contains and minimizing it with muted background colors and lighter text colors.


Is My Landing Page Clear About The Source of the Offer?

A consistent logo, header image and footer, along with clear written details about who is making the offer, will establish trust and make visitors feel safer about involving themselves with your brand. The first impression created by your graphics and logo are vital, as they create a professional tone for your page and keep people from fleeing in fear of a sketchy website.

Similarly, consistent color scheme and style throughout your design will contribute to the overall feeling that your brand is safe to do business with. The final piece of this puzzle comes from your written text. You need to use testimonials and other social proof (see the next question) whenever possible to further lower barriers to interaction.


Have I Established Trust Through Social Proof, Testimonials, and/or Existing Customer Logos?

This question is particularly important for landing pages that are asking visitors to provide credit card or other financial information, but it’s valid no matter what your call to action is. Pull quotes from your customer service interactions, your social media, or your emails (get permission first!) and feature it prominently on your landing page.

Study after study proves that “users do consider how others perceive content, services, and products that they find online. Adding an indication that other people… like the content or product can remove decision-making uncertainty.”


Are My Visuals Compelling and Related to the Product / Service / CTA?

Make sure that you’re using high quality, high-resolution images (no stock photos if you can help it!) that are directly related to both your product/service and your chosen call to action. Nothing creates an aura of uncertainty like an image that is low quality or completely unrelated to the product or service being offered.

This also means that your main promotional or hero image at the top of your page needs to be similar in style and color choice to your logo, background color, and text choices. In other words, you need to be making coherent design choices for your landing pages, not just throwing together whatever free images you have leftover from your last website redesign.


Can I Test and Optimize This Page?

It’s almost not worth having a landing page if you can’t continually test and optimize it. Without constantly tweaking text, images, and layout you will be missing out on conversions and wasting money on your PPC campaigns.

On the other hand, don’t just create two completely different versions of your page in the name of “testing.” Change only 1-2 things at a time and serve the landing pages to an equal number of the people who click on your ads.

After you’ve gotten a few hundred clicks you’ll be able to tell which ad is performing better; implement the more successful headline/button/text/other feature, pick another one to test and keep going.

Set Descending Direction


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Set Descending Direction


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