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Infographic Benefits of PPC Advertising

Search Engine Marketing (SEM) with your Ads Google Display Network

SEM Campaign Setup, Adwords Campaign Management on Regular Basis, New Image Ads Creation, Budget your Ads on Daily Basis, Ads for all Relevant Keywords.

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Benefits of PPC Advertising Infographic

Our 6 Questions for you
Before Starting a PPC Campaign


Here are 6 things that We ask you before start your new pay per click campaign:

:- What is the goal of your pay per click campaign?
:- Define What You Are Trying To Achieve With PPC
:- What is your budget?
:- Who is your target market?
:- What are your keywords/negative keywords?
:- Where will you send your traffic?


What is the goal of your pay per click campaign?

Before getting that new pay per click campaign up and running, the first thing you need to do is decide what the goals are. A PPC campaign with no clear goals is destined for failure.

Setting goals is all well and good on its own, but holding yourself to your goals is a whole other ball game. Make sure that once you have set your goals you hold yourself to them to make sure that your campaign is successful.Changing a goal midway through the campaign to make the campaign a “success” is not a true success. Make your campaign a true success by using your goals to guide it.


Define What You Are Trying To Achieve With PPC

Decide upfront what the entire goal is for your pay per click. You need to definitively know what you want to come from your pay per click, whether it be increased sales, more membership sign ups, or simply increased brand awareness. Knowing what you want to get out of your pay per click campaign will help you to guide your campaign towards success.

If you can’t explain what you are trying to achieve with your campaign then you may want to re-evaluate whether or not you should run a pay per click campaign and if it would be worth the cost.


What is your budget?

Knowing your budget for your pay per click campaign is beyond important. It can be very easy for your pay per click to run wild with your budget and you can find yourself spending much more than planned. When developing your budget it is important that you have a total budget for the campaign, then set monthly, weekly, and even daily budgets. As long as you stick to each of your budgets you will be able to better track the success of your campaign in regards to cost.

When you budget for your campaign, you should always be keeping each of your campaign goals in mind. This is very important as you should have already determined how long your campaign will be running for. You will also be able to determine how much you should be able to spend on your pay per click based on your goal profit to get the best ROI.


Who is your target market?

Knowing your target market is a key factor in running any successful campaign. Without a thorough understanding of your target market it can be quite difficult to create compelling ads that will appeal to possible customers. This can be especially important if you are planning on launching more than one pay per click campaign. With multiple campaigns you can aim to hit a different target market for each of the campaigns.

This is especially important if you are running campaigns that may be gender specific, or for a specific geographic area etc. Creating campaigns without knowing the target market in highly specific campaigns can lead to certain failure.


What are your keywords/negative keywords?

The keywords that you select for your campaign will determine when your ad shows up for different search results. Good keywords will ensure that your ad is shown when relevant and will be the best usage of your campaign budget.

Determine All The Keyword Options

Now it’s time to create a comprehensive keyword list. It is very important that you pick keywords carefully and deliberately. Make sure every keyword you add to your list is relevant to your business. Include everything that relates to your business, the general terms, specific terms, misspelled terms etc. Be careful not to select keywords that are vague though because these can lead to wasted money.

Negative Keywords Are Keywords Too

Using negative keywords allows you to be more specific in eliminating the web traffic that you do not want. By eliminating irrelevant web searches you can make sure that your ads will only show to the people who were actually looking for your product/service.


Where will you send your traffic?

Now that you have this great new pay per click campaign up and running you have to determine where to send the people who click on your ad. It is very tempting to send them to your homepage. Unless the ad they clicked on makes sense to send to your homepage, that’s probably not where they want to go.

It is important that you decide what page of your site is most relevant to the campaign that you are running. When a customer clicks on an ad related to a specific search, they will not want to have to search once more on the site. If you drop all of your pay per click customers onto your homepage you can majorly increase the overall bounce rate for your site as well as lose potential new customers.

Benefits of PPC Advertising: An Infographic Report


Digital Marketing: Benefits of PPC Advertising: An Infographic Report by Auxano

Multiple Advantages of Displaying your Ads on the PPC Model

With so many advantages of displaying your ads on the display network and with the highest ROI, setting up your Adwords Campaign is a "no-brainer". You can just give us a call and let us know your exisiting website. We can analyse your website and provide you the estimated costs for your managed Google Adwords Campaign.

Fast Measurable Results

Fast measurable and calculated results can be viewed. PPC is perhaps the fastest way to run an advertising campaign and get instant results. It helps you to measure your progress and get your target audience. Results are very fast in PPC. You will get targeted users and customers. Users will search and get results fast, they will come to your website. You can view your results and work accordingly on keywords.

You have control of budget and scheduling

When it comes to PPC there are no budget restrictions. You can measure anything that is related to a PPC campaign from costs, profits, views, clicks, visits and many more. You can safely spend money on PPC on knowing the ROI. Through it, you will get to know how much to spend in order to get profits.

Traffic is targeted

PPC is highly effective for searchers and users. Users will easily get the quick searches. You will get the best option of your choice, when you see Adwords. Traffic is definitely targeted when user have easy available option. PPC has many benefits for businesses mainly because it can generate fast results by targeting the right people at the right time.

You only pay for clicks

As per its name Pay Per Click, you have to pay for the clicks only, it means you have to pay for the visit on your website through the AdWords. You are liable to pay for the counted clicks on your Adwords. The amount fixed for the keyword is directly related to the click. Keywords are charged accordingly. As per traffic, as per competition, click are payable. Not every single click cost you the same, you will pay for the decided amount.

Get on the top spot of Google's page 1 search results instantly

When people search on Google, text ads can appear at the top or bottom of the page. Highest ranking ads are shown there. But through PPC adwords you can directly post your website's adword on the top of the search. You keyword should be relevant for the search. People will click on your Ad and get the required information.

Contact us - sales@auxanographicdesigns.com

Optimize Your PPC Landing Pages
With This 9 Point Checklist


First, let’s be honest. Are you sending all your PPC traffic to your homepage? If you are, it’s time to stop.

Instead you need to make at least one fully customized landing page for each of your ad groups, and it needs to be performing at the highest possible level. Make sure you’re not missing out on conversions by asking yourself these 9 vital questions before sending any customers to your landing page:


When Someone Clicks on Your Ad, Does Your Landing Page Make Sense?

Try to remove yourself from your laser-like focus (or obsession) on your PPC campaign and put yourself into the searcher’s shoes. They may know nothing about your brand or product. They are searching for a particular keyword, and they click on your ad.

Marketers live in our brand’s verbiage and story all day long, so it’s easy for us to make assumptions about what landing page visitors will know or guess when they arrive. But far from being experts on our product and its virtues, most searchers who click on a PPC ad need very specific, very targeted messaging that is directly related to their search terms to feel confident about taking the action that’s being requested on the landing page.


Have I Optimized My Landing Page for My PPC Keywords?

It’s not enough to just be clear about your value proposition or your call to action on your landing page. You have to very deliberately incorporate your chosen keywords throughout.

This part of the optimization process gives you two immediate benefits:
:- First, your landing page’s visitors will be confident that they have arrived at a product/service/company that can help answer the question that lead them to perform a search in the first place. This confidence will increase your conversions.
:- Second, Google will improve the quality score of your ad if your keywords are included on your landing page. A higher quality score means a lower cost per click and a better position on the search results page, which will drive down your cost per conversion.

It’s important to note that optimizing your landing page for particular keywords DOES NOT mean just throwing those terms into the page. Weave them naturally into your copy, and both your visitors and Google will reward you.


What is the Primary Call To Action for the Landing Page?

Your landing page should feature a single button that calls for a very specific action from your visitor. Again, if you are a first-time visitor to your landing page, is it 100% obvious what you should do next?

A white field on a dark background works well, as does a brightly colored button (but make sure the color is consistent with your overall design). People’s attention tends to focus above or at the fold, so test your button’s location in that general area. Also, ensure that you have concise, compelling wording on the call to action button. “Submit” is not a compelling call, but these are: Request a Free 10 Day trial, Request a Callback, Start Now, Consult with us now etc


Is the Value Proposition Completely Clear?

This is related to the previous question about the call to action; if a visitor clicks your compellingly-designed button, can they tell what will happen next? Will they want that to happen? You can provide clarity through the button text, as indicated in the examples above, but you’ll need to support those few words with your surrounding landing page copy and visuals.

If you’re asking a visitor to download something, a screenshot of the report, eBook or white paper can let people know exactly what they’re about to get. If it’s a software trial you’re going for, some quick bulleted lists of its most valuable features will clarify how a user will benefit.


How Many Things Can a Visitor Do on This Landing Page?

As a general rule, the more things they CAN do on your landing page, the less likely it is that they will do the thing(s) that you want. For a start, take off your main navigation bar, or limit it to just a few key tabs, so that visitors aren’t distracted by the options to explore the rest of your website without completing your call to action.

It’s generally a good idea to maintain your footer, as it’s often the location of Contact Us and About Us pages and other confidence-enhancing information that users may want access to. If you keep your footer, experiment with limiting the number of links it contains and minimizing it with muted background colors and lighter text colors.


Is My Landing Page Clear About The Source of the Offer?

A consistent logo, header image and footer, along with clear written details about who is making the offer, will establish trust and make visitors feel safer about involving themselves with your brand. The first impression created by your graphics and logo are vital, as they create a professional tone for your page and keep people from fleeing in fear of a sketchy website.

Similarly, consistent color scheme and style throughout your design will contribute to the overall feeling that your brand is safe to do business with. The final piece of this puzzle comes from your written text. You need to use testimonials and other social proof (see the next question) whenever possible to further lower barriers to interaction.


Have I Established Trust Through Social Proof, Testimonials, and/or Existing Customer Logos?

This question is particularly important for landing pages that are asking visitors to provide credit card or other financial information, but it’s valid no matter what your call to action is. Pull quotes from your customer service interactions, your social media, or your emails (get permission first!) and feature it prominently on your landing page.

Study after study proves that “users do consider how others perceive content, services, and products that they find online. Adding an indication that other people… like the content or product can remove decision-making uncertainty.”


Are My Visuals Compelling and Related to the Product / Service / CTA?

Make sure that you’re using high quality, high-resolution images (no stock photos if you can help it!) that are directly related to both your product/service and your chosen call to action. Nothing creates an aura of uncertainty like an image that is low quality or completely unrelated to the product or service being offered.

This also means that your main promotional or hero image at the top of your page needs to be similar in style and color choice to your logo, background color, and text choices. In other words, you need to be making coherent design choices for your landing pages, not just throwing together whatever free images you have leftover from your last website redesign.


Can I Test and Optimize This Page?

It’s almost not worth having a landing page if you can’t continually test and optimize it. Without constantly tweaking text, images, and layout you will be missing out on conversions and wasting money on your PPC campaigns.

On the other hand, don’t just create two completely different versions of your page in the name of “testing.” Change only 1-2 things at a time and serve the landing pages to an equal number of the people who click on your ads.

After you’ve gotten a few hundred clicks you’ll be able to tell which ad is performing better; implement the more successful headline/button/text/other feature, pick another one to test and keep going.

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