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How Search Engine Works

How Google, Yahoo, Bing Search Engine Works

There are 5 Basic stages for a Search Engine: Crawling, Indexing, Processing, Calculating Relevancy, Retrieval

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How Search Engines Work

How Search Engine Works?

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SEO - Crawling, Indexing, Processingi, Calculating, Relevancy Retrieval

Search Engines Perform Several Activities in order to Deliver Search Results.

There are 5 Basic stages for a Search Engine:
01) Crawling
02) Indexing
03) Processing
04) Calculating Relevancy
05) Retrieval



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Search Engine - Crawling

crawling-process-of-fetching-all-the-web-pages-linked-to-a-website-this-task-is-performed-by-a-software-called-a-crawler

Crawling Process of Fetching all the Web pages linked to a Website

Crawling - Process of fetching all the web pages linked to a Website. This task is performed by a software, called a Crawler or a Spider (or Googlebot, in case of Google).



Search Engine - Indexing

indexing-process-of-creating-index-for-all-the-fetched-web-pages-and-keeping-them-into-a-giant-database

Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database

Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.



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Search Engine - Processing

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Processing - When a search request comes, the search engine processes it

Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.



Search Engine - Calculating Relevancy

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Calculating Relevancy - search engine starts calculating the relevancy of each of the pages in its index to the search string

Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.



Search Engine - Retrieving Results

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Retrieving Results - Search Engine Activities is retrieving the Best Matched Results.

Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search Engines such as Google, Yahoo and Bing! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.



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What is SEO?

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Search Engine Optimization - What is SEO

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

01) Designing and developing a website to rank well in search engine results.

02) Improving the volume and quality of traffic to a website from search engines.

03) Marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.



Search Engine Submission Guide

    Step-by-step Guide to submit your website to multiple search engines

    Almost all Search Engines today provide website owners or webmasters Control Panels where they can submit their websites. Through these Control Panels or Webmaster Tools, the webmasters can explain to the Search Engines, their website content and its structure for better optimized search engine crawling and indexing.

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Submitting your website to Google Search Engine

Submitting your website to Google Search Engine:

Google is the king of the web. More than 60% of searches is based on Google. Unlike other search engines, to rank higher on the Google SERPs (Search Engine Result Pages), it's not enough to add URL to Google. The search engine ranking on Google depends on more than 200 factors. Generally Google crawls every site. So you don't need to worry about the submission of your site to Google search engine. However it could take a one day, one week, one month or more to Google index your website. Make sure before submitting your website to Google, you didn't block Googlebot from crawling and indexing using roboot.txt file.



  • 1: Go to the following web page: https://www.google.com/webmasters/tools


  • 2: Create a Google Webmaster Account by signing in with your Email-id.


  • 3: You will need to specify your website URL for submission into Google Webmasters.


  • 4: You will need to verify your site to Google Webmasters by uploading a simple HTML file provided by Google to your FTP Server.





submit-your-website-to-google-master

Submit your Website to Google Master

Once you have submitted your website to Google Webmasters, Google will provide you an access to the Google Search Console or GSC. Google Search Console (or "Google Webmaster Tools") is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. The Google Search Console gives you direct insight from Google as to how the search engine sees your website.



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Through the Google Search Console you can check your website for any found errors, see broken pages, check site indexing, etc. The Search Console lists all the Search queries relevant for your website as per your website content. Additionally, this is where you will receive messages directly from Google regarding any issues with, or actions taken against, your website. This could be something like a detected hacking attack, any manual penalty for bad linking practices or other technical notices which the search engine may send via the Google Search Console.


The Search Traffic section of Google Search Console provides information such as the keyword search phrases Google served your site in response to, the number of times this occurred (impressions), how many times this caused a visitor to click through to your site, your average ranking for the keyword term, your site ranking and top keywords for your website.



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Sitemap: Search Engine Spiders Love a Complete and Up-to-Date Sitemap

Sitemap: Search Engine Spiders Love a Complete and Up-to-Date Sitemap

The Google Search Console additionally provides a Sitemap Section. In this section you can submit your website sitemap to the Search Engine. The sitemap will provide important, detailed and up-to-date information about all links and content present on your website at any point of time. This enables the Google Spider to crawl and index your website much faster and include relevant pages in the Search Rankings.



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Submitting Your site to.....

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SEO Tricks To Increase Traffic: Submit your Website to Search Engines

Submitting Your site to Bing Search Engine:

If you submitted your site to Google, other search engines also will crawl your site soon. But for Bing it could take more time rather than Google to crawl your site and rank it on Bing search results. So you would submit your blog to Bing search engines to drive traffic quickly. By submitting your website to Bing search engine, your site not only be able to drive search traffic from Bing, but also from Yahoo search engine as Yahoo get it's search results from Bing.

Submission to Bing Search Engine also works on the same principle. You need to create a Bing Webmasters Account and upload the verification file onto your website's FTP server. Once Bing verifies the site ownership, it provides the Bing Webmaster Search Console for similar submissions and reports as the Google Search Console.



Submitting Your Website to Yahoo! :

Yahoo! is another popular search engine, which drives traffic to your site. It's important to remember that Yahoo gathers search results/index data from Bing search database, so submitting your website to the Bing Webmaster account is doubly important. Your website will receive a good amount of traffic from Yahoo after submitting your website to the Bing Search Engine.



Submitting Your Website to Baidu :

Baidu is the biggest and most popular search engine in China. Baidu search engine allows you to submit your site to its search engine. If you don't submit your site to Baidu, it will take some time to get some traffic from Baidu.com. If you want to receive more traffic from China, Singapore and Hong Kong, submitting website to the Baidu search engine would provide the necessary boost to your website in these territories.



Submitting Your Website to Yandex :

Yandex is a Russia based search engine. Yandex adds new websites to their database by crawling Web regularly. You can speed up this process of finding, crawling and indexing for your website, like you did for the Baidu search engine. The submission process is the same for Yandex.

Just Like Baidu, Google and Bing search engine, Yandex also takes some time to index your website content into their database and rank your website in Yandex search result pages. By submitting your website to the Yandex Search Engine, you can increase the traffic coming from Russia and Ukraine very easily.





Site Submission and Indexing Takes Time: Be Patient

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    Choosing Auxano as your SEO Partner Agency can Deliver High Quality Results in the Long Run

    Most of the search engine submission tools described above are free to use but can sometimes become complex for the average user to submit their website properly. Auxano can help you in this regard - we can submit regular sitemaps for your website and keep providing you reports in formats that you understand. We can link these reports to the SEO keywords we are targeting in order to see which keywords are performing the best and which keywords have room for improvements.

    Remember that it will always take some time to rank your site on the search engine result pages. This time also depends on the crawling frequency, which will be decided by site content factors like posting frequency, number of quality backlinks, site size etc. Auxano can provide an in-depth backlink report for your website. As it takes some time to index your web pages, the website owner needs to be wary of fly-by-night SEO operators which provide overnight ranking results.

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