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Search Engine Optimization or SEO is the continuos process of optimizing your website in order to make them search engine friendly, thus getting higher rankings in search result pages. The fundamental step to boost incoming traffic to your website is higher rankings of your website on search engine result pages.
Thus, for any healthy SEO Campaign and Robust Digital Marketing it is absolutely essential that your website is periodically scanned and indexed by top Search Engine Spiders.
To rank your Business Website on the top of Search Engines like Google Yahoo and Bing, your website should be crawled by search engine web spiders (which are also known as crawlers or search bots). Spiders are basically software, which crawl (visit and follow all visible website links) your website and make an Index for their ranking calculations. The spider of Google is known as Googlebot. For Bing search engine, it's Bingbot. Also for Baidu search engine, it's Baidu-Spider.
In search engine optimization (SEO), finding and indexing your website and web pages in the intended locations and links is very important.
After submitting your website to search engines, search engine crawlers will crawl your site and will make an Index of your website including keywords, important content etc. Then you can search for your website in the certain search engines and can see the search engine submissions are working fine. Most search engines do not promise immediate website scan and indexation, rather they add you website to their indexing queue and index your content over a period of time.
Here, we would like to add that as per Search Engines there is no clear cut time-frame on how long it will take to crawl your website and make an index of your content. This is entirely dependant on the quality of content on your website and how frequently the content is updated on your website. With high-quality content and regular content updates, you can become search engine favorites and thus get higher rankings in Search Engines.
Almost all Search Engines today provide website owners or webmasters Control Panels where they can submit their websites. Through these Control Panels or Webmaster Tools, the webmasters can explain to the Search Engines, their website content and its structure for better optimized search engine crawling and indexing.
Google is the king of the web. More than 60% of searches is based on Google. Unlike other search engines, to rank higher on the Google SERPs (Search Engine Result Pages), it's not enough to add URL to Google. The search engine ranking on Google depends on more than 200 factors. Generally Google crawls every site. So you don't need to worry about the submission of your site to Google search engine. However it could take a one day, one week, one month or more to Google index your website. Make sure before submitting your website to Google, you didn't block Googlebot from crawling and indexing using roboot.txt file.
Once you have submitted your website to Google Webmasters, Google will provide you an access to the Google Search Console or GSC. Google Search Console (or "Google Webmaster Tools") is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. The Google Search Console gives you direct insight from Google as to how the search engine sees your website.
Through the Google Search Console you can check your website for any found errors, see broken pages, check site indexing, etc. The Search Console lists all the Search queries relevant for your website as per your website content. Additionally, this is where you will receive messages directly from Google regarding any issues with, or actions taken against, your website. This could be something like a detected hacking attack, any manual penalty for bad linking practices or other technical notices which the search engine may send via the Google Search Console.
The Search Traffic section of Google Search Console provides information such as the keyword search phrases Google served your site in response to, the number of times this occurred (impressions), how many times this caused a visitor to click through to your site, your average ranking for the keyword term, your site ranking and top keywords for your website.
The Google Search Console additionally provides a Sitemap Section. In this section you can submit your website sitemap to the Search Engine. The sitemap will provide important, detailed and up-to-date information about all links and content present on your website at any point of time. This enables the Google Spider to crawl and index your website much faster and include relevant pages in the Search Rankings.
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If you submitted your site to Google, other search engines also will crawl your site soon. But for Bing it could take more time rather than Google to crawl your site and rank it on Bing search results. So you would submit your blog to Bing search engines to drive traffic quickly. By submitting your website to Bing search engine, your site not only be able to drive search traffic from Bing, but also from Yahoo search engine as Yahoo get it's search results from Bing.
Submission to Bing Search Engine also works on the same principle. You need to create a Bing Webmasters Account and upload the verification file onto your website's FTP server. Once Bing verifies the site ownership, it provides the Bing Webmaster Search Console for similar submissions and reports as the Google Search Console.
Yahoo! is another popular search engine, which drives traffic to your site. It's important to remember that Yahoo gathers search results/index data from Bing search database, so submitting your website to the Bing Webmaster account is doubly important. Your website will receive a good amount of traffic from Yahoo after submitting your website to the Bing Search Engine.
Baidu is the biggest and most popular search engine in China. Baidu search engine allows you to submit your site to its search engine. If you don't submit your site to Baidu, it will take some time to get some traffic from Baidu.com. If you want to receive more traffic from China, Singapore and Hong Kong, submitting website to the Baidu search engine would provide the necessary boost to your website in these territories.
Yandex is a Russia based search engine. Yandex adds new websites to their database by crawling Web regularly. You can speed up this process of finding, crawling and indexing for your website, like you did for the Baidu search engine. The submission process is the same for Yandex.
Just Like Baidu, Google and Bing search engine, Yandex also takes some time to index your website content into their database and rank your website in Yandex search result pages. By submitting your website to the Yandex Search Engine, you can increase the traffic coming from Russia and Ukraine very easily.
Most of the search engine submission tools described above are free to use but can sometimes become complex for the average user to submit their website properly. Auxano can help you in this regard - we can submit regular sitemaps for your website and keep providing you reports in formats that you understand. We can link these reports to the SEO keywords we are targeting in order to see which keywords are performing the best and which keywords have room for improvements.
Remember that it will always take some time to rank your site on the search engine result pages. This time also depends on the crawling frequency, which will be decided by site content factors like posting frequency, number of quality backlinks, site size etc. Auxano can provide an in-depth backlink report for your website. As it takes some time to index your web pages, the website owner needs to be wary of fly-by-night SEO operators which provide overnight ranking results.
