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SEO vs PPC Which Provides You the Better Value?

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SEO VS PPC Which is Better

SEO vs PPC
What Should Your Business Be Using?

seo-vs-ppc-which-provides-you-the-better-value

SEO vs PPC - Which Provides you the Better Value ?

SEO and PPC both have the same goal: to increase relevant Traffic to your Website that converts into sales or lead Generation. Pay Per Click and SEO accomplish this goal in slightly different ways with different Advantages & Disadvantages. The decision to pursue SEO or PPC is specific to your business, what keyword phrases you're pursuing, and your competitive position in the online marketplace.

This page offers a solid overview of the benefits and drawbacks of both SEO and PPC programs, as well as what kind of sites might prefer one over the other.



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SEO Advantages

seo-is-usually-less-costly-than-ppc

SEO vs PPC - SEO is usually less Costly than PPC

Over time, SEO is usually less costly than PPC. Once changes are made they remain effective for a long time. SEO doesn't require for per click charges, unlimited clicks on your website, on your keywords can be made. PPC limits it, fake or fraud clicks can lead to a huge of payments. If a user doesn't buy or make use of their click in your website for that case, you are also liable to pay for that click and there SEO doesn't get any effect due to fraud clicks. Marketers, Competitors often click on your website to increase your payment amount. You must continue to pay for your clicks every month – if your PPC budget drops, then your traffic and sales will drop as well but if you do SEO of your website with good and penality-free backlinks you will get best results and accordingly good ranking.

SEO efforts all build upon each other – the more SEO work you do on a Website, the more it Benefits the entire Website – including every keyword phrase that you're targeting across the site, PPC doesn't give you long term results. Until and unless you are not paying for your PPC Ads you will lose your ranking on Google. It will not show your Ad.



organic-search-engine-rankings-have-greater-credability

SEO vs PPC - Organic Search Engine Rankings have Greater Credability

Organic Search Engine Rankings have greater credability, since you aren't paying for the position. Some users will never click a paid result. SEO efforts are put for the long term, but PPC are just for the time as much as you are paying for the PPC Ads. Your ranking on each keyword is separately analysed in search engines. For PPC you have to pay for every click whether it is useful or not for the users. SEO have longevity while PPC is temporary and when your existence will be higher in the eyes of Google, you will get better results and customers. PPC lacks longevity and existence in Google's analysis.



    Best SEO Expert Services

    Auxano provides best SEO services. We as a SEO Services company provide quick ranking to your website in the various Search Engines.

    Consult with us now


seo-work-done-benefits-your-rankings-in-every-search-engine

SEO vs PPC - Organic Search Engine Rankings have Greater Credability

SEO work done Benefits your Website Rankings in every Search Engine (Google, Bing, Yahoo), from Google and Bing to small ones you've never heard of, and even in Search Engines that have not yet been created. SEO will make your website's ranking long life, its keywords will give you good ranking. SEO activities automatically show results on other search engines as well, you don't have to mention like in PPC you have to mention for the search engines also. SEO provides a far more long term return on investment but PPC is a short term investment. If you look at the ratio of traffic to conversions, the conversion rate is usually higher for PPC.” SEO is a natural/organic way for the better results and in PPC results are in your hand whether to increase traffic for which keyword, but PPC is expensive.



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SEO Work you do on a Site
the more it Benefits the Entire Site

seo-work-you-do-on-a-site-the-more-it-benefits-the-entire-site

SEO vs PPC - SEO Work you do on a Site the more it Benefits the Entire Site

SEO efforts all build upon each other – the more SEO work you do on a Website, the more it Benefits the entire Website – including every keyword phrase that you're targeting across the site. SEO works on keywords. PPC targets limited keywords, SEO targets as much as keywords you want to give for the website. SEO doesn't require any extra amount for specific keywords, whole amount spend on SEO campaign are in total. PPC targets on each keyword and you have to pay for every keyword and every click on the advertisement. In the end SEO would be considered more economical as per longevity and monetary terms. PPC would me of course a result giving campaign, but it is not good as in monetary terms.



    Search Engine Optimization Service Provider : Auxano

    We specialize in both organic Search Engine Optimization (SEO) and paid advertising (pay per click)

    Contact us About your SEO Project


SEO Disadvantages

seo-work-requires-making-changes-to-your-website

SEO vs PPC - SEO Work Requires Making Changes to your Website

Most SEO work requires making changes to your website. If you've invested heavily in a search engine unfriendly site, the effort to implement workarounds can be significant. SEO friendly website is considered with White Hat in Google's algorithms. for SEo tour site must be SEO friendly. If you have made SEO on the website and your website is not SEO friendly in Google's algorithms, your website will result in penalty. instead of getting ranking your website will decline or even it would not be shown on the last page also. PPC doesn't get any effect due to it.



seo-long-term-strategy

SEO vs PPC - SEO Long Term Strategy

SEO takes longer to see results – benefits of SEO work is measured in months, and it can take several months before you begin to see measurable results. SEO is time consuming activity instead of PPC. When you need lots of traffic in a short period of time, PPC would be the best option. Short is preferred when you want long term results but it is insignificant when you want immediate results. You don't get expected results easily, you have to do continuous efforts and appropriate strategies. PPC doesn't require for any continuous efforts, you just have to pay for the clicks.



Search Engines Make 100 of adjustments

there-is-no-guarantee-of-rankings-through-seo-search-engines-make-hundreds-of-adjustments

SEO vs PPC - There is no Guarantee of Rankings Through SEO. Search Engines Make Hundreds of adjustments

There is no guarantee of rankings through SEO. Search engines make hundreds of adjustments to their ranking algorithms every year, and any one of them can impact your position. SEO requires good backlinks with white hats. You can get your one keyword on good ranking but it doesn't mean you will get your website good ranked on other websites also. it doesn't guarantee for desired results. If you make a post on penalised websites by Google your website will also get chances of penalised. It automatically decrease your rankings. Google make changes in every month or after a couple of months in its algorithms, your website have to make changes accordingly to its measures and levels.



☎ (+91) 971 774 4224


with-different-keywords-you-can-target-is-limited-by-the-size-of-your-site

SEO vs PPC - With Different Keywords you can target is limited by the size of your site

The number of different keywords you can target is limited by the size of your site. Synonymous keywords can be difficult to target. Keywords having same meaning are very difficult to track. Number of different keywords is according to the size of the website. Keywords having more competition can't get ranked easily ranking. There is no measure of time to get the good postion. You have to do heavy efforts to get some ranking on google but it doesn't guarantee any top rankings. Most searhable keywords by the users don't get results easily.



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Auxano is a premier SEM and Pay Per Click Management Company

PPC Campaign Management Company India

Pay Per Click advertising means that you pay each time a potential customer clicks your ad. You pay up to your bid amount, but not more.

Claim your free consultation

PPC Advantages

pay-per-click-is-fast-to-implement-ppc-is-the-fastest-route-to-attracting-traffic

SEO vs PPC - Pay per click is fast to implement. PPC is the fastest route to attracting traffic

Pay Per Click is fast to implement. PPC is the fastest route to attracting traffic

Pay per click is fast to implement. You can plan and implement the plan in a day or a couple of days. It is not time consuming process, SEO targets atleast a couple of months or it will take even years. New campaigns can be ready to go in weeks and changes take effect in minutes. PPC is the fastest route to attracting traffic. It is not time consuming activity, you just have to decide the keywords for the Ads and there you go. Your Ad can be seen easily on Google. When PPC Ad is displayed on the top of the page, users will automatically get attracted to your link.



ppc-can-guarantee-you-a-position-in-the-search-engines

SEO vs PPC - With Different Keywords you can target is limited by the size of your site

Different Keywords you can target

"PPC can guarantee you a position in the Search Engines. PPC results are easily visible on the page. When PPC Ad is displayed on the top of the page, users will automatically get attracted to your link. SEO ranking is not displayed easily on the top of page. As it not time consuming process, your results are easily targetted. You will get users, you will get accordingly business.



ppc-services-we-offer

SEO vs PPC - PPC allows you to target keyword phrases - PPC Services we Offer

PPC allows you to target keyword phrase

"PPC allows you to target keyword phrases that pages of your site aren't directly build around. It is the limitation on SEO, you can't work upon the un-mentioned keyword. You can pre-advertise it in the form of SEO. Once your site is completed after that, you can do its SEO. PPC is a step forward in it. You can promote your keyword even if the keyword is not mentioned in the website.



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Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website

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no-changes-have-to-be-made-to-your-website-to-start-the-ppc-program-and-gain-increased-traffic

SEO vs PPC - No changes have to be made to your website to gain the increased traffic

No changes have to be made to your website to gain the increased traffic. You don’t have to work more on the website if have PPC advertised it earlier. Once you have decided to do PPC Ads on search engines, it is preffered not to make changes in it. It will affect the traffic to your website.



Its-very-easy-to-test-the-effectiveness-of-different-keywords-and-promotional-offers-with-ppc

SEO vs PPC - It's very easy to test the effectiveness of different keywords and promotional offers with PPC

"It's very easy to test the effectiveness of different keywords and promotional offers with PPC. You can check the promotional offers for the keyword you are advertising for. It is a very easy task. After analysing you may decide which keyword should be promted to get users and which you don't have to give much attention.



PPC Disadvantages

ppc-can-be-expensive-and-typically-the-most-desirable-keywords-that-drive-the-most-traffic-are-the-ones-with-the-highest-cost-per-click

SEO vs PPC - PPC can be expensive, the most desirable keywords that drive the most traffic are the ones with the highest cost per click

PPC can be expensive, and typically the most desirable keywords that drive the most traffic are the ones with the highest cost per click. PPC can exceed your budget level. It doesn't mean that you have done PPC, you will get assured results and you sales will get promotion, some fraud users also exist to increase your budget and you will get suffered. Even though keywords having more traffic, costs high. You can't get exoected result every time. PPC is expensive while SEO is not expensive and it is more reliable.



your-ppc-budget-drops-then-your-traffic-and-sales-will-drop-as-well

SEO vs PPC - PPC budget drops, then your traffic and sales will drop as well

You must continue to pay for your clicks every month – if your PPC budget drops, then your traffic and sales will drop as well. You have to pay every month for fraud click also which we have mentioned earlier. You will pay for the fake users and your budget get exceed. SEO doesn't suffer from it, users can go more than once, it would be twice, thrice and so on, you will not have to pay for it. Fraud Users are eliminated in SEO. Sales can increase or drop in PPC, it doesn't target longevity.



Best SEO Expert Services

Search Engine Optimization (SEO) Services. There are a variety of Search Engine Optimization Services which offer solutions for a variety of Web ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination. Contact us, about your Project.

Call US ☎ +91 750-300-4224 for 24x7 SEO

ppc-limitations-some-searchers-will-never-click-on-a-paid-ad

SEO vs PPC - Some searchers will never click on a paid ad

Some searchers will never click on a paid ad – a certain percentage of search engine traffic is beyond the reach of PPC campaigns. Users prefer to click and go for the other sites. Your Ad can be no useful for them. Google have analysed it over a long time and found users prefer to go for other sites instead of paid Ads.



the-day-to-day-work-of-properly-maintaining-a-ppc-campaign-is-significant-requiring-almost-daily-oversight

SEO vs PPC - The day-to-day work of properly maintaining a PPC campaign is significant, requiring almost daily oversight

The day-to-day work of properly maintaining a PPC campaign is significant, requiring almost daily oversight.

  • :- You are interested in building long term results, not just for today, but for years in the future



  • :- You are willing to wait a few months for consistent results



  • :- You want to work on improving your site's usability and regularly add content to your expand your site



  • :- You want to maximize the amount of traffic your site can attract for the lowest cost



PPC might be best for your site if:

  • :- Your site is new or generating little organic traffic and you want to start getting traffic immediately



  • :- Your site is targeting highly competitive keywords that could take years to rank well for (shoes, jewelry, books, etc)



  • :- Your website was built in a search engine unfriendly platform and you don't' want to invest in rebuilding it



  • :- You have a large advertising budget and want to maximize all traffic channels



  • :- You want to be able to quickly test keyword and landing page effectiveness



  • :- You have a promotion that you want to be able to turn on and off at specific times



Why SEO Would Win the Fight



  • :- SEO's return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it's your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads).



  • :- Your site is Targeting Highly Competitive Keywords that could take years to rank well for (Manufecturing Parts, Shoes, Jewelry, Books, etc)



  • :- 85% of clicks resulting from a search are on the organic links rather than the paid ads.



  • :- 86% of web searchers trust organic SEO listings more than sponsored/paid PPC listings.



If you have any other questions about SEO vs PPC, please don't hesitate to Contact Us. Our Marketing Specialists are always available to give an expert opinion on how to help your website the most.



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99 Item(s)

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  63. SEO Services - New Business

    Google is the king of the web. More than 60% of searches is based on Google. Auxano can help you in this regard - we can submit regular sitemaps for your New Business website and keep providing you reports in formats that you understand.
    $100.00
  64. SEO Services - New York

    We @Auxano are an experienced and talented team of passionate SEO consultants who strive to achieve best possible SEO results for our esteemed clients. Our team of SEO Experts includes SEO leads, SEO creative content writers, designers and developers.
    $100.00
  65. SEO Services - Noida

    As an award winning digital marketing agency. Auxano helps you stay on top of the competition. Our solutions are simple, transparent and are built around your specific requirements.
    $100.00
  66. SEO Services - Paris

    With Auxano's SEO services bouquet, we make sure that all organic SEO practices are being followed to deliver your content on the first pages of Search Engines.
    $100.00
  67. SEO Services - Physical Fitness Company

    Businesses hire a SEO service provider to improve their organic Google search results. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized website. First we Analysis Keywords related your Physical Fitness Company. Second lot's of work on on-page or off-page SEO and after this you can see best SEO results of your Physical Fitness Company.
    $100.00
  68. SEO Services - Pune

    With Auxano's SEO services bouquet, we make sure that all organic SEO practices are being followed to deliver your content on the first pages of Search Engines. We provide best SEO services for Pune at affordable rates.
    $100.00
  69. SEO Services - Real Estate and Mortgage

    Search Engine Users generally have a habit to visit web pages that come on top of the search engineÕs ranking list as they consider those pages to be more significant to their entered keyword. Ranking for the right keywords can make or break your Real Estate and Mortgage website.
    $100.00
  70. SEO Services - Restaurant

    Google is the king of the web. We provide the best SEO services at very affordable rates. We provide quality search engine optimization services for a variety of Restaurants of all shapes and sizes of restaurants.
    $100.00
  71. SEO Services - Retail Company

    Retail companies hire a SEO service provider to improve their organic Google search results. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized website. We provide result-oriented SEO services for Retail Company.
    $100.00
  72. SEO Services - Rio De Janeiro

    Auxano's team of SEO Experts includes SEO leads, SEO creative content writers, designers and developers. We are SEO team of experts in Rio De Janeiro. We have worked in the most competitive markets and handled complex keywords.
    $100.00
  73. SEO Services - Riyadh

    We provide quality search engine optimization services for a variety of companies of all shapes and sizes. Whether you're an enterprise in Riyadh, Saudi Arabia looking for something highly competitive or a small business hoping to get more business online, our India SEO solutions are the right fit.
    $100.00
  74. SEO Services - Russia

    By combining elements of on-page optimization and off-page optimization strategies, search engines will take notice and rank your website higher in the rankings. We provide best SEO services for Russia at very affordable price.
    $100.00
  75. SEO Services - Saint Petersburg

    SEO is all about optimizing a website for search engines. SEO is a technique for designing and developing a website to rank well in search engine results. We keep this in mind and provide Search Engine Optimisation Services for Saint Petersburg.
    $100.00
  76. SEO Services - Sao Paulo

    All strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. We provide you detailed information of the SEO.
    $100.00
  77. SEO Services - Saudi Arabia

    SEO India provides reports that strive to give each customer a detailed understanding of the progress of their search engine optimization initiatives. We have a team of experts for Search Engine Optimisation services.
    $100.00
  78. SEO Services - Security Firm

    Auxano helps you stay on top of the competition. Our solutions are simple, transparent and are built around your specific requirements. We provide you the result-oriented website analysis of your Security Firm website. We don't give complicated or vague estimates and we don't promise results that we can't deliver.
    $100.00
  79. SEO Services - Seoul

    As part of any of our SEO packages, we develop extensive content over the duration of the SEO program. The content includes Web site text, articles and press releases. We provide you all services regarding SEO at very affordable rates for Seoul.
    $100.00
  80. SEO Services - Sharjah

    The foundation of any SEO work is relevancy. SEO is today a must-have tool for any Digital Marketing Campaign. Before we even touch your site, we need to understand your market, your keywords and how well your competition is doing for those keywords. The analysis doesn't take too much time, but the results are crucial for the other steps.
    $100.00
  81. SEO Services - Singapore

    Search Engine Services at Auxano provide an increase in your site's rankings within three to six months on Google Places, organic search results and Google News Significant increase in targeted traffic to your site for Singapore.
    $100.00
  82. SEO Services - South Africa

    Google is the king of the web. More than 60% of searches is based on Google. Auxano is Best SEO Company providing Local SEO Services to our Satisfied Customers in South Africa.
    $100.00
  83. SEO Services - South Korea

    With Auxano's team of SEO Experts, you will be in safe hands. We would advice which keywords to target in the first round and how to gain traffic from organic google searches. We provide best SEO services for South Korea.
    $100.00
  84. SEO Services - Spa and Aesthetics

    Google is the king of the web. More than 60% of searches is based on Google. Auxano can help you in this regard - we can submit regular sitemaps for your Spa and Aesthetics website and keep providing you reports in formats that you understand.
    $100.00
  85. SEO Services - Spain

    Auxano as a SEO service provider utilizes the algorithms of search engine optimization to increase the amount of visitors to your Business website by obtaining high rankings in the search results page of search engines (SERP). Higher Google Rankings through organic SEO automatically translate to increased enquiries for your Business of Spain.
    $100.00
  86. SEO Services - Sports Company

    Businesses hire a SEO service provider to improve their organic Google search results. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized website. First we Analysis Keywords related your Sports Company. Second lot's of work on on-page or off-page SEO and after this you can see best SEO results of your Sports Company.
    $100.00
  87. SEO Services - Start Ups

    We provide quality search engine optimization services for a variety of Startup Firms, startup companies or startup industries of all shapes and sizes. We provide the best SEO services at very affordable rates.
    $100.00
  88. SEO Services - Surat

    Keyword Research is one of the most important, Valuable & high return Activity in SEO. We, Auxano the team of SEO Experts provide you best SEO services for Surat.
    $100.00
  89. SEO Services - Sydney

    Auxano helps you stay on top of the competition. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized websites. Our solutions are simple, transparent and are built around your specific requirements.
    $100.00
  90. SEO Services - Technology Company

    Search Engine Users generally have a habit to visit web pages that come on top of the search engineÕs ranking list as they consider those pages to be more significant to their entered keyword. Ranking for the right keywords can make or break your Technology Company website.
    $100.00
  91. SEO Services - Thailand

    We provide quality search engine optimization services for a variety of companies of all shapes and sizes. Whether you're an enterprise looking for something highly competitive or a small business hoping to get more business online, our Thailand SEO solutions are the right fit.
    $100.00
  92. SEO Services - Tokyo

    We are known as experts who love to keep it straight. Auxano can help you in every step of setting up a successful online business for Tokyo.
    $100.00
  93. SEO Services - Travel and Hotel Company

    Travel and Hotel Companies hire a SEO service provider to improve their organic Google search results. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized website. We provide result-oriented SEO services for Travel and Hotel Company.
    $100.00
  94. SEO Services - Turkey

    Businesses in Turkey hire a SEO service provider to improve their organic Google search results. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized website.
    $100.00
  95. SEO Services - UAE

    When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized websites. Our expertise SEO services provide top 10 rankings to your website of UAE.
    $100.00
  96. SEO Services - UK

    Auxano helps you stay on top of the competition. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized websites in UK. Our solutions are simple, transparent and are built around your specific requirements. We don't give complicated or vague estimates and we don't promise results that we can't deliver. We are known as experts who love to keep it straight.
    $100.00
  97. SEO Services - USA

    Google is the king of the web. More than 60% of searches is based on Google. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized websites. We provide result-oriented SEO services for USA.
    $100.00
  98. SEO Services - Visakhapatnam

    Search Engine Optimization or SEO is the continual process of optimizing your websites in order to make them search engine friendly, thus getting higher rankings in search results. Businesses hire a SEO service provider to improve their organic Google search results. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized website for Visakhapatnam.
    $100.00
  99. SEO Services -Insurance Company

    Businesses hire a SEO service provider to improve their organic Google search results. When you rank in the top 10 results of Google for the products and services you offer, the customers are automatically re-directed to your SEO Optimized website. First we Analysis Keywords related your Insurance Industry. Second lot's of work on on-page or off-page SEO and after this you can see best SEO results of your Insurance Company.
    $100.00
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