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Social Media Marketing


Social Media Marketing for Small Businesses

Using Social Media Platforms to promote and market your Brand in Digital World. Contact Auxano if you would like to improve your Social Media Marketing Strategies...

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Engaging Social Media Channels


What is Social Media Marketing?

Social Media Marketing refers to the process of gaining traffic or attention through social media sites. Auxano provides Social Media Marketing Strategies that usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. This is similar to the traditional Word-of-Mouth Marketing Techniques and is now in the digital domain - electronic word of mouth (eWoM).

Social media marketing primarily covers campaigns involving social sharing of relevant and unique content, videos, and images for marketing purposes. Leveraging the power of content and social media marketing can help increase your audience and customer base in a dramatic way.

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Does your Business need any Social Media Marketing?


Social Media Marketing

If your Business involves new customer acquisitions from all around the globe, then probably YES. Social Media Marketing programs usually center on efforts to create unique content based on your products and services. Once you have this unique content that attracts attention you can start marketing this content on Social Media Platforms that encourages your customers to share it within their social networks.

A corporate message spreads from your customers to potential customers and presumably resonates because it appears to come from a trusted, third-party source, as opposed to your brand or company itself.

With the Right Social Media Marketing Plan and Execution Strategy, you could reach thousands or millions of new customers who were earlier unaware of your brand and the products and services that your provider. You cannot afford to neglect Social Media Marketing within your overall Digital Marketing Campaign.


Both Small and Large Businesses are nowadays spending 4-10% of their Total Marketing Budgets on Social Media Content Creation and Marketing Services. These Social Media Marketing Budgets are expected to rise by 40% in the next few years. Social Media Marketing can easily add huge Brand-Value to your Business at highly affordable costs. With the highest Return of Investment (ROI) in the Digital Marketing Segment, a properly executed Social Media Marketing Strategy can work wonders for your Business and bring in new customers to your doorstep.

Social Media Marketing Plan


Social Media Marketing: Start With a Plan

Before we begin creating any Social Media Marketing Campaign, we consider your business goals. Starting a social media marketing campaign without a social plan and strategy in mind is like wandering through a dense forest without any map — you’ll only end up getting lost in the maze of Social Platforms out there.
Social Media is one of the most important business digital communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners. The Social Media Team @Auxano will first analyze your Business Goals and then develop and execute the right Social Media Marketing Plan for your Business.

    Social Media Marketing Expert

    Auxano can help you manage all your social media channels by deploying its best social media experts to work for the same.

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Social Media offers platforms where your readers can refer your unique and engaing content and can easily share amongst fellow consumers via the Internet (e.g., web sites, social networks, instant messages, news feeds). Auxano helps you in managing your social media marketing platforms which results in earned media rather than paid media.

Social Media Marketing: Defining Your Goals


Just imagine that your competitor is already an established player on Social Media with long-list of followers and customers. Now, when you enter the Social Media scene, it becomes increasingly difficult for you to ramp up your Social Media activities that can provide some sort of competition to your biggest competitor. It's better to start early with steady and stable Social Media Marketing Plan with pre-defined Goals to capture your customers.

Social media marketing can help with a number of goals, such as:

  • ► Re-direct Targetted Customers to your Website

  • ► Conversions - Actual Sales from your website

  • ► Business Brand Visibility and Awareness

  • ► Creating a global brand identity and positive brand association

  • ► Communication and interaction with key audiences


long-term strategy for social media marketing

Auxano strives to provide a long-term strategy for social media marketing. Nowadays, there are many social media channels like Facebook, Twitter, Pinterest, Tumblr, Google Plus and the list goes on. It is becoming increasingly difficult for companies to manage and update these social media platforms on a regular basis. Here, Auxano can provide simple plans for creating, updating and maintaining all media on these social platforms. We strive to provide customized Brand Identity based content for reaching the larger set of target audience and keeping them engaged for the future.

Social Media Marketing: Searching for Answers

  • :- Does the latest Social Media platforms are covered?

  • :- How the likes/shares on Social Media translates into increased leads for your sales teams?

  • :- What kind of content would be most likely to be shared on Social Media?

  • :- Selection of potential Social Networks to use.

  • :- Promotion of products and services.

  • :- How can we create visually-engaging elements for Social Media? How will these help?

The Social Media Marketing Team @Auxano will help you answer all of the relevant questions above. We will analyze, discuss and deploy the right Digital Marketing Strategies for marketing your products and services on the Social Media Platforms. We will advise the right Social Media Marketing Budget suitable for your Organization. Based on the overall Marketing Budget, we can further advise which Social Media Platforms to target and what would be the right amount of Social Interactions required from your end on a regular basis.

Social Media Marketing Expert

We Find New Ways to Market you Digitally

Auxano can help you manage all your social media channels by deploying its best social media experts to work for the same.

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Social Media Marketing Platforms


Social Media Marketing can be used successfully by targeting the following platforms:

  • 01) Twitter Social Media Platform

  • 02) Facebook Social Media Platform

  • 03) Youtube - Videos Sharing Platform

  • 04) Google+ Social Media Platform

  • 05) Pinterest - Image Sharing Platform

  • 06) Linked-In Business Marketing and Connection Platform

  • 07) Tumblr Social Media Platform

Twitter Social Media Platform


The TWITTER Platform allows companies to promote their products in short messages which appear on their follower's home pages. Twitter's biggest advantage is the limit of 140 characters for any message to be promoted on their platform. On an average around 6,000 tweets are tweeted on Twitter which translates to over 350,000 tweets sent per minute. Remember that all of your followers might be getting tons of tweets per hour on their homepages. So, how can we help you maximize the home page real estate of your followers - we add visual appeal to your tweet which is the smartest way to get your most important content noticed.

Social Media Marketing is all about getting your content noticed by one and all and what better way that to do it by creating high-quality graphics that get noticed, shared and re-tweeted on the Twitter Social Media Platform.

Must Do's on Twitter:
Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions about your company whenever possible. Using Twitter as a social media marketing platform revolves around continuous dialog and communication, so be sure to interact as much as possible.

Facebook Social Media Platform


Facebook boasts of over 1 Billion Active Users today. Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.
You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Facebook allows Videos, Images, Longer Post Descriptions and Testimonials. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Must Do's on Facebook:
One of the best ways to grow your following and increase engagement on Facebook is to be there consistently. The first step is to keep your posts relevant, interesting and valuable for your audience.

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Youtube - Videos Sharing Platform


YouTube is the #1 place for creating video content. With 4 Billion Video views per day, Youtube can be an incredibly powerful Social Media Marketing Tool. Many businesses create video content with the aim of having their videos “go viral,” but in reality those chances are pretty slim. Instead, the team Auxano focuses on creating useful, instructive “how-to” or "comparison" or "process-explanation" videos. These simple videos not only explain your products or service to the targetted customers "but also" have the added benefit of ranking on the video search results of Google.

Must Do's on YouTube:
Do not under-estimate the power of video content on Youtube. Youtube content is being highly promoted by Google. Good Youtube Videos could easily be linked from your website and can help in your Website SEO efforts. One of the best ways to utilize Youtube Videos is to showcase them on your website and simultaneously promote the videos on your other Social Media Marketing Channels.

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Google+ Social Media Platform


Though Google+ has lower active user count at 300 Million, but being the Social Media Marketing Platform of Google - we need to give Google+ it's right place among the top players in the field. There has been ongoing debate as to whether Google uses the Google+ platform and Google +1's to determine a website's popularity. We advise all our clients to actively engage with content and users on this platform to take advantage of the +1's maybe affecting the website's SEO efforts. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others.

For example, you might try creating a “social-marketing-gurus” circle, and share special sneak previews of your upcoming content with that group to gauge market sentiment for the post.

Must Do's on Google+:
You can host video conferences and online chats with Google Hangouts. As with any other Social Media Marketing Tool, active engagement with users is absolutely necessary to gain website visits and those elusive Google +1's for your Business.


Pinterest - Image Sharing Platform


Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s identity with some unique pinboards. Pinterest’s image-centered platform is ideal for retail, but all Businesses can benefit from using Pinterest for social media marketing purposes.

Must Do's on Pinterest:
We strongly suggest our clients to utilize our Infographic Design Services to design quality image and graphic content which can be shared easily on Pinterest.


Linked-In Business Marketing and Connection Platform


LinkedIn is one of the most professional social media marketing and connecting sites. LinkedIn Groups are a great venue for entering into a professional dialog with people in similar industry verticals and provide a place to share content with like-minded businesses and individuals.

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Must Do's on Linked-In:

Encourage and reward your customers or clients to give your business a recommendation on your LinkedIn profile. Linked-In Recommendations makes your business more credible and reliable for new customers.

Tumblr Social Media Platform


Tumblr is a microblogging platform and social networking website owned by Yahoo! Inc. The Tumblr social media marketing service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs

Must Do's on Tumblr:
On Tumblr is that pictures dominate the landscape - half of all posts on Tumblr are image-based. As with all of the above Social Media Marketing Platforms, you will need authentic and brand new graphical and image content to share and get noticed on Tumblr.

Social Media Marketing Services

We can create a Customized affordable Social Media Marketing plan for you.

- We Build your Brand, Connect with Customers, Promote Products and Services, Convert visitors to Customers

request a Free Quote Today

Social Marketing Planner


Auxano: Your Social Media Marketing Manager

There are numerous other Social Media Marketing Platforms like Reddit, Stumble Upon, Digg, Blogspot and Location-Based Social Media Tools like Yelp, FourSquare, and Level Up. Utlilizing and managing these platforms can be easily achieved by using Auxano's Professional Social Media Marketing Services.


Improve your Brand Presence and Attract New Customers

Using social media platforms for marketing does more than improve site traffic and help businesses reach more customers. These Social Media Platforms provide valuable insight for better understanding and learning from your target audiences. As per Lastest Estimates, Social Networking is used by 76% of businesses today. Business retailers have seen marked increases in their revenues from social media marketing.

Social Media Marketing Services

We can create a Customized affordable Social Media Marketing plan for you.

- We Build your Brand, Connect with Customers, Promote Products and Services, Convert visitors to Customers

request a Free Quote Today

Mobile-Friendly Social Media Engagement is the new mantra. Mobile phone usage has also become beneficial for social media marketing. Today, most cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. It is estimated that in 2017, more than 90 percent of internet users will access social content through their mobile devices..

Original High Quality Content featuring visual media elements like graphics, images, and video are readily becoming high performing Social Media assets for the top-ranked web pages. Rich text messages with visual elements gets more shares on Twitter and Facebook than messages with just text. Image contribution to Pinterest, Video marketing on YouTube and generating unique content for Social Media can generate a huge amount of link and social sharing traffic for your website. We specialise in 100% unique customized Visual Designs at affordable prices for you.


Each and every Social Media Engagement Project we undertake is tailored specifically to meet your specific requirements. As our large portfolio shows, we are very adaptable and able to produce results that will exceed your expectations. We make sure that we provide you the desired designs within your spcecified time boundaries. We can help to apply new Social Media Marketing strategies that focus on generating unique content that engages with your target audience and effectively convinces them to share those messages with their followers thereby increasing your visibility manifold.



Every page has Shareable links

We integrate shareable buttons on every product page of website. You can easily share your website content on Social Media as shown in image. social media channels and your website should work seamlessly to promote your online brand. Social media buttons be displayed on the top, bottom or along the side of product page and your home page. if you have resources, articles, a blog or other valuable content on your site, you should attempt to make it as simple as possible for readers to share it with others. Social media share buttons should be displayed somewhere easy to see.

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels

3 Key Reasons to Add Social Media Links to Your Website

Being visible

Just having the links on your site isn’t good enough – you want to make sure that it is easy for users to find them, so they can interact with you wherever your business lives on the web. The social links/buttons should be at the top, bottom or side of your home page. To make sure users don’t leave your website completely, make sure the links open the social media channels in a new tab or window.

Link building

As search engines get smarter, it is increasingly difficult to stay on top of all the ways to make sure people can find your business online when they search. It makes sense that you want to get quality links pointing back to your website. Building quality links for your social networks helps those display more prominently in search results, which assists your overall business presence online.

Improving your ranking in search results

Although it may sound backwards, adding links to your social channels from your website actually helps increase the chance that users will find your website when they search on Google, Bing and other engines. Linking your Google+ Page and your website is useful because…it provides Google with information that we can use to help determine the relevancy of your site to a user query on Google Search.

Source of Traffic For Website


Social Media

Social Media always generate quality traffic for your website. Anyone come from social media, that person actually want to see your product or services if he likes your product or services, maximum chances that inquire convert to sale. Social Media traffic has always low bounce rate.

Search Engine

Google, Yahoo, Bing, Ask, others. This will include organic and paid traffic. This is most important type of traffic for any website.

Direct Traffic

All those people showing up to your Web site by typing in the URL of your Web site or from a bookmark. This is not very useful. Direct traffic has always high bounce rate.


Other Websites sending traffic to you. These could be as a result of your banner ads or campaigns or blogs or affiliates who link to you.


These include campaigns you have run, e-mail, direct marketing and so on.

Best use of Social Media



At least 2.3 billion people around the world are actively using social media, according to Statista. Brands are flocking to social media channels because that’s where their customers are. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers. It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products.

Social Media helps your Brand do the following:

Increase Brand Exposure: 89% of marketers believe that social media marketing is an effective way to gain more visibility for their brand. When you’re launching a new product, you need people to learn about the product and your brand. So, raising brand and product awareness is one of the goals of your product launch marketing.

Develop Loyal Fans: Statista’s report found that 68% of marketers effectively use social media marketing to garner customer loyalty. When it comes to new products, you need to build a loyal following well ahead of your launch date, which only makes social media all the more crucial.

Generate Leads: 66% of marketers found that social media marketing is effective for generating leads. If you’re promoting a new product, you want to get people to desire your product so they eventually take action. Social media proves to be effective for generating leads, so it is an essential channel for your product launch marketing plan.

Send Invitation on Social Media

One of the keys to a successful event is driving people to actually attend. Social media is something that everyone’s heard of, but how can your use it to help you better serve your community? One way social media can impact your organization is to help drive people to attend your events.


Create a Twitter #Hashtag For Your Event

Having a hashtag for your event can be really valuable when promoting it on Twitter. If you’re Tweeting during an event, definitely use the hashtag to pique interest. And if you’re talking about the event after it’s over, you should still use your hashtag to tie the conversation together.

There are a few things you should keep in mind when creating a hashtag for your event:

Develop it early: It’s great to have it from the outset of your event promotion.

Keep it short: Remember, you only get 140 characters in a Tweet. Shorter hashtags are definitely better. Something like #envirocon is much better than #environmentalconference.

Promote it: Put the hashtag on other promotional materials (like emails, direct mailers, your website, etc.). Those that use Twitter will know what it is and be more apt to use it.

Make sure it’s unique: If others are using the same hashtag, your conversation will get mixed in with theirs. Before deciding on a hashtag, put it (including the #) in a Twitter Search to make sure no other results show up.


Create a Facebook Event

If you haven’t already done so, you should start by creating a Facebook page for your event. Listing your upcoming event on Facebook can significantly bolster its visibility and ultimately its turnout.

Facebook Events helps combine the power of social media with event promotion in some of the following ways:

Leverage social networks:When a supporter RSVP’s that they’ll come to your event, it shows up in their feed and the feeds of their friends, increasing the likelihood friends will follow suit.

Tell your event’s story. This is a great opportunity for you to tell the story behind your event, including how it started and why it’s important.

High visibility: Many people are already using Facebook daily (on average more than 450 million people). Take your event promotion to where your supporters already are.

Easy to invite:Through Facebook Events, you can easily invite your Facebook friends to your upcoming event to help spread the word.


Create a LinkedIn Event

A lot of people use LinkedIn to connect with acquaintances they may not be networked with on other social sites like Facebook or Twitter. Promoting your event on LinkedIn is an opportunity to publicize to your professional contacts that you may not be friends with on Facebook.

Here are a few things to remember when creating your LinkedIn Event:

Use a descriptive name: People will judge your event based on the name. Make sure it’s catchy but descriptive.

Upload a simple photo: On LinkedIn, your photo will only be 60×60 pixels. That’s pretty small. Make sure you upload a compelling image that will be recognizable when scaled way down.

Choose your time zone: There’s a dropdown menu beside the date/time fields for you to choose the time zone of your event.

Focus on the impact: Use the description field to tell the story of your event, with a focus on the specific ways the event will impact your nonprofit and the community. The more concrete you are, the more likely it is someone will support your cause.

Choose relevant industry and labels: Think as if you’re one of your supporters. What would they most likely use to find you? You may end up using industries like “Fund-Raising”, “Non-Profit Organization Management” or “Philanthropy.”



You can showcase your brand value and brand authenticity on social media. You can showcasing, you are Truthful and Do What you Say by Showcasing the Quotes that you Believe In. The standard advice about authenticity makes it seem simple. But when it comes to social media, establishing authenticity can be surprisingly tricky for brands. Your brand doesn’t have to adopt humor to show your authenticity. Maybe your brand’s personality is warm and caring, or traditional and serious. Just be sure the tone of your Facebook posts and Instagram images convey your brand’s personality.

Brands with a sense of humor have thrived in the social media space. Pizza Hut and Old Spice have reinvented themselves with quirky, irreverent social media campaigns. By showing their silly side, these brands established a sense of authenticity among their social media followers.

Brands can show customers what they value through social media channels. You might post an article about an important issue on your Facebook feed or voice your opinion about a current event on Twitter.


Customer Loyalty Could be Showcased on Social Media

Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media?
Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer.
You’ll discover a plan to help you boost customer loyalty with social media:

Listen to Customers:In addition to monitoring brand sentiment, social listening can play an important role in customer retention. Specifically, you’ll want to use social listening to find out - Where your customers congregate on social media, If they have consistent praises or complaints that you should encourage or address.

Outline an Engagement Plan. Once you establish a level of engagement, develop conversion activities that focus on building a deeper relationship with customers.

Identify and Embrace Active Advocates: For consumers, brand loyalty is tied to the perceived value they get from the relationship. At the same time, marketers know that loyal customers spend more on purchases and save companies significant customer acquisition costs. As a first step, ask your loyal customers to self-identify in exchange for a reward of commensurate value (in their eyes) for engaging more deeply with you on social media.

Offer a Rewards Program: Once you’ve identified your social VIPs and outlined conversion tactics, it’s important to create and maintain a consistent cadence. You want to ensure the value you provide is always perceived as a fair trade for your customers’ ongoing loyalty.



Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with the consumer. Storytelling is most effective when it’s personalized. Stock images will never do your brand story justice. Make the investment and create original visuals that tell the exact story in your brand voice.

As already mentioned, storytelling is an art. It gives meaning and definition to any ordinary piece of information, and makes it interesting and engaging. Advertisers and marketers have used it as a potent tool to convince audiences by merging their ideas with emotion, which has proved to be highly instrumental in captivating the imagination of the customers.

Storytelling as a tool can be used for three main reasons:
:- To Explain Your Perspective
:- To Make Customers Feel
:- To Make People Stop and Listen



If you are manufacturer, distributor or seller and you have some offer like - Festival season offer, Discount offer, Limited time offer and you also want viral, then social media is best platform for you and your offers.

When you post your offer on social media and you have very good followers and friend list., your followers can see your post (offer you post). If 30% of your friend / followers share your post then your post going for viral. For example - You tweet your offer on Twitter and you have 10,000 followers on twitter. 10,000 follower see your tweet. and 30% (3,000 followers) retweet / share you tweet. your tweet going viral very fast.



You can share customize festival greeting on your social media account for your customer. Festival image can also include the new products or services that you might have launched, how your products or services can benefit potential customers or just about small holiday greetings to keep in touch with all your prospective customers. For e.g.. A retail clothing chain may launch a special range of garments coinciding with the Thanksgiving and Christmas celebrations.

Social Media offers platforms where your readers can refer your unique and engaging content and can easily share amongst fellow consumers via the Internet (e.g., web sites, social networks, instant messages, news feeds). Auxano helps you in managing your social media marketing platforms which results in earned media rather than paid media.



You can also share infographic on social media. This infographic would be about.... :- Your product and services
:- The process, you follow for manufacturing your product.
:- Advantage of your product
:- Comparison with competitors
:- Infographic about you
:- Presenting Survey Data
:- Explaining how something works
:- Raise Awareness

"Information Graphics" or InfoGraphics are graphic visual representation of information, data or knowledge. The idea behind an Infographic is to present information quickly, clearly and completely.

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